Company and Personal News
Oh, Mr. Alcohol!
Date: 2009-05-27 08:00:00
In the past, alcohol didn’t have much to do with ice cream, but this has changed in recent years, with numerous forms of alcohol appearing in ice cream as a...
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With Kinder to Paris
Date: 2009-05-27 08:00:00
The main prize in the second stage of the “As many prizes, as reasons to unwrap” prize game organised by Ferrero Magyarország to promote Kinder was drawn on 23. March....
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(HU) Flora
Date: 2009-05-27 08:00:00
„Love your heart throughout your life because this is what drives you” – we want to encourage and inspire consumers to pay attention to cardiac health and also to adopt...
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Hold-O-Mat
Date: 2009-05-27 08:00:00
According to Heston Blumenthal, owner and chef of Fat Duck (with three Michelin stars), if a slice of meat is left to rest for ten minutes longer than necessary, then...
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Mecsek Füszért generating revenues of HUF 16 billion last year
Date: 2009-05-27 08:00:00
Revenues of Mecsek Füszért totalled HUF 16 billion last year, with 240 million spent on investment. The chain is present in 9 counties with 121 Coop stores, 14 C+C stores,...
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Győri Édes keksz
Date: 2009-05-27 08:00:00
It is made for the first time in Hungary, from 100 percent natural ingredients, without artificial additives, so that families can enjoy the well known sweet flavours. New brand value...
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Big green disco
Date: 2009-05-27 08:00:00
Surya Club in London might as well be called an eco-disco where the Club4Climate concept helps to promote ecological consciousness. Their slogan is “Dance to save the world”. 60 percent...
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Bonduelle for children
Date: 2009-05-27 08:00:00
Healthy nutrition for children is one of the key strategic objectives for Bonduelle pursued in co-operation with the Think Healthily! Program which is active in kindergartens. Bonduelle also provides training...
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Jam for gentlemen
Date: 2009-05-27 08:00:00
Duerr & Son’s in London has celebrated its 125th birthday by producing the most expensive jam in the world, made from Sevilla orange with whiskey, champagne and gold flakes and...
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Record revenues for Ringier-group
Date: 2009-05-27 08:00:00
The Ringier group produced 5.3 percent growth in 2008, with revenues totalling CHF 1,536 million. Digital media accounting for 8.5 percent of total revenues achieved especially dynamic growth. Ringier Magyarország...
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Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU!
Date: 2009-05-27 08:00:00
In the dynamic campaign conducted by Pöttyös Túró Rudi in the spring of 2008, the Pöttyös packaging turned into a currency buying over 80 kinds of crazy gifts supplied by...
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Reaching into the fridge
Date: 2009-05-27 08:00:00
The Minibar in Amsterdam offers a complex experience of waiter-free drinking without buttons or keyboards, as guests simply serve themselves from small refrigerators. The numbered refrigerators are reloaded from the...
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New sales director for POS Media
Date: 2009-05-27 08:00:00
Nikolett Neff, former in-store sales manager was appointed sales director of POS Media Hungary in March. She has been working for POS media since June 2004. Her tasks will include...
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Third place: Coke ZERO – Lauritzen Marketing – The impossible is possible
Date: 2009-05-27 08:00:00
The spectacular sampling campaign organised to support the introduction of Coke Zero was a great success among consumers and members of the jury as well. Young urban males were stopped...
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Tea kettles 2010
Date: 2009-05-27 08:00:00
The popularity of tea consumption in HoReCa units serves as a driving force for continuous innovation by designers. The Ronnenfeldt tea kettle is not merely an absurd creation of art,...
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Hungarian salami under the protection of Brussels
Date: 2009-05-27 08:00:00
Budapest winter salami marketed under the Herz brand name in Hungary was granted protection by the competent EU commission in April. This decision has already generated new sales for the...
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(HU) Franchise híradó
Date: 2009-05-27 08:00:00
New restaurant, strange marketing The 24th Burger King unit in Hungary was opened in May. It is also the 20th in Budapest. Burger King has 11,000 units world-wide with more...
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Local farmers adopted
Date: 2009-05-27 08:00:00
One of the recent trends in countries with a highly developed gastronomic culture has been that restaurant owners and farmers join forces. For example, the Loews Hotels chain has launched...
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Stainless donations this year as well
Date: 2009-05-27 08:00:00
Magyar Máltai Szeretetszolgálat and Vanish are to continue their campaingn to collect clothing this year as well. 8 tonnes of clothing was collected last year and cleaned in a laundry...
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Chairman dedicated to compromise
Date: 2009-05-27 08:00:00
Béla Prohászka has recently been elected the new chairman of the Hungarian National Association of Gastronomy. – Being a very busy man, isn’t it difficult to co-ordinate the work of...
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There is still potential in pasta
Date: 2009-05-27 08:00:00
In spite of being a traditional food in the bigger half of the world, pasta is also truly a product of the 21st century. Pasta has also benefited from the...
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Smurf invasion
Date: 2009-05-27 08:00:00
A new customer loyalty campaign has been launched by SPAR Magyarország Kereskedelmi Kft. Customers in INTERSPAR, SPAR, Kaiser’s and Plus stores will receive Smurf figures and points depending on the...
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Gastronomy expert of 2008
Date: 2009-05-27 08:00:00
The “professional of the year” awards for the previous year are handed over by Turizmus Kft. early in February. This prize was handed over for the 17th time this year,...
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Stores opening
Date: 2009-05-27 08:00:00
Tesco, Tököl Open: 25 March Chain: Tesco Store space: 1000 m2 SKU: 20 000 Spar, Balassagyarmat Open: 30 April Chain: Spar Store space: 688* m2 SKU: 6000 Spar, Érd Open:...
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Future and past
Date: 2009-05-27 08:00:00
The Club of Hungarian Chefs has organised a demonstration of the techniques used in molecular gastronomy recently. The demonstration and presentation was held by Attila Várnagy, chef of Go Catering...
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Pawing Man, Crying Man and the rest
Date: 2009-05-27 08:00:00
The digital campaign conducted by Heineken to promote responsible alcohol consumption under the title “Know the signs” in 2008 was a success. Five archeotypes representing the most typical forms of...
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