Company and Personal News
Auchan: Internet innovation on the website
Date: 2009-09-29 00:02:00
After one and a half years of successful operation, Auchan Hungary Ltd.’s company website, the www.auchan.hu got new form and content. The new website would desire to keep up with...
Read more
Kraft Foods prepares for hostile step
Date: 2009-09-29 00:01:00
Kraft Foods is preparing to make a hostile takeover bid for British Cadbury confectionery manufacturer. According to City sources, the world's second largest food giant, the Kraft Foods offer would...
Read more
Unilever would buy Sara Lee’s cosmetics business
Date: 2009-09-28 00:02:35
The 1.275 billion euros transaction is waiting for the approval of the European trade unions and the authorities. Unilever can not be disclosed the concrete steps of the merger, until...
Read more
The most ethical supermarkets
Date: 2009-09-28 00:01:30
According to the criterias of the Association of Conscious Consumers, most ethical brands among the food chains are Reál and G'Roby, although these companies has only an average ethical and...
Read more
Revenue increase is expected from Tesco in the second quarter
Date: 2009-09-28 00:01:08
Nomura’s analyst expects a 9 percent growth, from the quarterly report of Tesco, thus the recommendation to purchase shares of Tesco has confirmed. According to the analyst; Tesco's revenues will...
Read more
Nespresso expands in Saturn Mammut
Date: 2009-09-28 00:00:51
The Nespresso continues its expansion started in June 2008, in the commercial units. It will open its first special outlet in Eastern Europe, with about a 20 square meters base...
Read more
Logistics development at Szentkirályi
Date: 2009-09-27 08:00:00
In the first six months of 2009, Szentkirályi Ásványvíz Kft. realised a 6-percent sales growth. Operative CEO István Matus said that they would probably realise the planned 9-percent sales growth...
Read more
SIÓ prémium
Date: 2009-09-27 08:00:00
The new campaign of SIÓ Premium supports the introduction of its new, aseptic bottle, and focuses on the nature of changes, as the elements of everyday life. „I love the...
Read more
Franchise news
Date: 2009-09-27 08:00:00
Repositioned fast food restaurant As part of a gradual image makeover by McDonald’s in Europe, Hungarian franchise partners of the company have also been rebuilding and redesigning more often recently....
Read more
They demonstrate green
Date: 2009-09-27 08:00:00
Multinational companies that work with the best marketing experts and the most creative advertising agencies usually build long-term communication strategies. For instance, McDonald’s thrives to prove that the food they...
Read more
Gummy candies added to the nimm2 product group
Date: 2009-09-27 08:00:00
Storck Hungária Kft. introduces nimm2 Smilegummi to the Hungarian market. Smilegummi is made using real fruit juice and contains added vitamins. Three versions are available: classic fruit-flavoured, milder yoghurty and...
Read more
From us, for you!
Date: 2009-09-27 08:00:00
Though it might seem somewhat strange in times of recession, American restaurant chains employing well trained marketing professional have not only cut their prices but also offer a great diversity...
Read more
Inhaled chocolate
Date: 2009-09-27 08:00:00
Chocolate lovers will not be amused by the new French craze, Le Whif. You probably have to be more than a gourmet to enjoy inhaling chocolate instead of letting it...
Read more
McDonald’s at one hundred
Date: 2009-09-27 08:00:00
On 28 August, Hungary’s 100th McDonald’s restaurant opens in Győr. Hungary’s largest fast food chain invested HUF 700 million, rebuilding even the nearby public road intersection. On the big day,...
Read more
Gianni is the new face of Lidl
Date: 2009-09-27 08:00:00
Gianni Annoni, well-known for his television cookery shows, is the leading figure in Lidl’s 2009-2010 advertising campaign, called ”Make shopping an experience: discover Lidl’s new world every week!” In its...
Read more
Self-promotion – in a short text message
Date: 2009-09-27 08:00:00
Follow us now on Twitter! – we can read in numerous American and Western European magazines and on the websites of shops, businesses, restaurants and bars. What is this new,...
Read more
Facing the challenge in New York – part 2
Date: 2009-09-27 08:00:00
From July Roland Oláh, formerly the chef of Café Erte, tries his luck in the USA. He regularly reports to our magazine: “I have started my interim career in the...
Read more
SuperShop programme in every SPAR store
Date: 2009-09-27 08:00:00
From 3 September 2009, SPAR Magyarország introduces the SuperShop programme in every SPAR and INTERSPAR store in Hungary. Now 1.5 million SuperShop card owners can use their cards at more...
Read more
Lidl speaks
Date: 2009-09-27 08:00:00
We asked the representatives of Lidl how they prepare for the new Food Act. – Lidl does its best to meet the requirements. Contrary to popular belief, Hungarian products are...
Read more
School cafeteria
Date: 2009-09-27 08:00:00
In the United Kingdom, school cafeterias are on the frontline of fighting obesity. Parents often complain that are not informed about lunch menus. From September, Somerset County Council will use...
Read more
Visible monitoring – without extra costs
Date: 2009-09-27 08:00:00
Fino-Food Kft. uses CSB-System’s industry-specific software to control its business processes. The company’s manufacturing traditions go back as far as 120 years. In 1889, Antal Strausz started manufacturing cheese and...
Read more
New director at P.O.P-Rafinanz’s BTL division
Date: 2009-09-27 08:00:00
Edit Szabó was appointed the new director of P.O.P-Rafinanz’s BTL division. The promotion and sales support agency continues to expand its BTL activity. Edit Szabó started at Deutsche Messe Ag...
Read more
Going forward, even during a recession
Date: 2009-09-27 08:00:00
Present Store based its strategy on constant development and expansion, therefore they managed to grow despite the economic crisis and a stagnating business and promotional gift market. According to Ferenc...
Read more
Twitter tips:
Date: 2009-09-27 08:00:00
5-6 posts a day are enough; Make your posts personal; Ask for the opinions of your followers; Never advertise promotions using the same text; React to comments; Make special offers...
Read more
Personalities
Date: 2009-09-27 08:00:00
There are numerous professions which require a characteristic personality and that of chef’s belongs to this category. What makes the best stand out? The funny guy Heston Blumenthal’s eyes are...
Read more
SPAR has won an award again
Date: 2009-09-27 08:00:00
SPAR has won the Convenience Retailer of the Year 2009 competition sponsored by NACS, the ceremony was held on 15th September 2009 in London. The success of SPAR with the...
Read more
Let’s heal the customer!
Date: 2009-09-27 08:00:00
Modern diets do not heal by fasting, but by eating, Bars and restaurants could profit from this fact. In the new millennium health preserving diets focus on what one should...
Read more
Raiker joins Reál Hungária Drink
Date: 2009-09-27 08:00:00
Raiker Kft., one of the biggest beverage wholesale companies in central Hungary and Budapest joined Reál Hungária Drink Kft. in September. By this, the latter’s turnover exceeds HUF 60 billion....
Read more