Company and Personal News

Red Bull’s website renewed

The Red Bull website, the www.redbull.hu renewed since the beginning of December, in accordance with the international strategy, taking videos and interactive features about Red Bull’s world to the forefront....

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Tesco: Club Card campaign

Tesco fell behind its rivals (Aldi, Sainsbury and Morrisons) a few times in Britain, but Tesco’s Club Card campaign succeded. According to Guardian; Tesco’s Club Card campaign succeded, therefore the...

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Lőrincz György became the winemaker of the year

Among five candidates, Lőrincz György winemaker from Eger was chosen as the winemaker of the 2009, by the Hungarian Wine Academy on Friday. Lőrincz György graduated as a food conservation...

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Significant environmental savings at the Hungarian factories of Nestlé

Nestlé Hungária Ltd. reduced its power and water consumption by two-digit since 2006, in its Szerencs, Diósgyőr and Bük factories. "To minimize environmental impacts is the cornerstone of the Shared...

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Great recognition for the hotel

The five-star Hertelendy Castle became the member of Relais & Châteaux. Those exclusive hotels are the members of the Organization, which are belonging to a very high quality category. The...

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German Aldi and Lidl face decrease of consumers

Despite the crisis and the decrease in German disposable income the consumers of discount chains like Aldi or Lidl decrease. According to the survey of GfK market research institute; in...

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The Hungarian McDonald’s getting Greener during winter

McDonald's testing the usage of renewable energy in its Üllői Road restaurant, in the course of a 160 million HUF investment. After the renewal, the first green McDonald’s in Hungary...

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The Spar and the Maltese Charity Service, issued ”Love cards”

The SPAR Hungary Ltd. and the Hungarian-Maltese Charity Service has launched 'You're not alone! ” sloganed ”Love cards”action. At the cashers of Spar, Interspar and Kaiser, 200 and 500 HUF...

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Inspired by memories of the Nespresso

For the delight of coffee fans, Nespresso welcomes the holidays with quality, special, limited edition coffee variations and accessories. In December this year, Nespresso fans can become acquainted with three...

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110 billion comes to tourism in 2009 and 2010

For this year and for next year, 110 billion HUF EU funding will be available, for the development of Hungarian tourism – said Kovács Miklós, Secretary of the Local Ministry,...

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Hungarian Wine Marketing to get sources

Hungarian Wine Marketing Nonprofit Ltd. can get sources for its necessary operation, within a few days. The company was in troubhle, becasue the public tender that was necessary to maintain...

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Szentkirályi big drop package: “Gimme a five”!

The Szentkirályi Mineral Water Ltd. will surprise the consumers in preparation for the Christmas season, with its latest development, the 5-liter packages of mineral water. The drop-shaped bottle is the...

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Borsodi: individual coded SMS promotion

As part of the year-end sales rush SMS code game takes place from 1st to 31st of December. Mobilpont working on the promotion with McCann for the first time. The...

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Weekend clothes Christmas Fair in the Tesco

On Bronze weekend, from 4th to 6th of December actions will be held in all Tesco hypermarkets for all clothing, including footwear and supplements, with a 30 percent discount offer....

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Fanta: Grab a taste of Friday!

Next year, the soft drink's newest global advertising campaign will be launched. Fanta tries to transfer Friday's freedom message to the brand, with the ”Grab a taste of Friday” message....

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Róbert Emmer at Senoble

Róbert Emmer was appointed commercial director of Senoble Hungária Kft. in September. Previously he was domestic sales manager of Saga Foods for 9 years. He will be responsible for managing...

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VOSZ aims for government-level interest representation

Besides celebrating, on Europe’s Day in Commerce complaints were also voiced: the sector mostly laid the blame on the government for the sector’s problems. We asked what the reasons were...

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We will be there at Bocuse d’Or Europe!

Out of the 35 countries only 20 can be represented at Bocuse d’Or Europe in Geneva on 7-8 June 2010. Mr Philippe Rochat, the president of the contest in 2010...

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Advertising fine dining

Owners of Maloney & Porcelli, a restaurant in New York have probably consulted their lawyers before launching their new “service”. Since their prices are quite high, guests can type in...

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New qualitative director at GfK

From 15 October, György Becker is the new qualitative director of market research company GfK Hungária. Prior to joining GfK, the 54-year old psychologist worked for TNS Hungary as qualitative...

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The Moor is leaving

Tamás Háber announced his resignation from the presidency of the Guild of Hungarian Restaurateurs as of next March. News: The Federation of European Wine and Gastronomy Associations awarded Pécs’s Aranykacsa...

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Unhappy hours

Many were afraid that after the banning of smoking in bars and restaurants activists would not stop. In Catalonia, the authorities decided that happy hours and “open bar” promotions were...

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New CEO at Kékkúti Ásványvíz Zrt.

From 1 September 2009, Henrik Gotterbarm is the new CEO of the market leading mineral water company. He has been working for mother company Nestlé Waters for 15 years, prior...

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Coffees and cafés

Allee, a new shopping centre opened its gates early November, with a surprisingly high number of cafés. We compared four of the independent ones. Café Bali: Furniture and decorations were...

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Six and a half million glasses of water for those in need

As a result of Procter&Gamble’s 3-month programme, more than 1.3 litres of clean, potable water was ”collected” by Hungarian consumers. Those who bought any product from the Aqua collection supported...

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The chef who built his career

Lázár Kovács started out as a talented chef, but he also achieved media stardom. Returning from the United States, he now turns his name into a brand and advises chefs...

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Together for a higher-level culture of wine

Zwack Izabella Borkereskedés and WSET (Wine and Spirit Education Trust) International Wine Academy signed an agreement of cooperation in November. WSET helps Zwack in shaping the company’s wine portfolio, offers...

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Franchise news

Voted by men While new restaurants reflect state of the art 21st-century design, the McDonald’s at Nyugati Square (designed originally by Eiffel as part of Nyugati Station) was voted the...

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2009, the year of changes at Mary-Ker

All of Mary-Ker Kft.’s brand products were modernised and changed in the spirit of healthy eating, thanks to innovations in 2009. From October 2009, Mary-Ker Pasta Kft. produces and distributes...

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Sprayed, not stirred

Bartenders in countries with a tradition of cocktail drinking use all kinds of methods and devices to create new drinks. The latest novelty is the spray. It was already used...

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