Company and Personal News
Nyírbátor has become a production centre
Date: 2009-09-27 08:00:00
After a EUR 9.7 million investment, the production capacity of Nyírbátor’s Unilever plant increased by 60 percent, making it one of the company’s European centres of household cleaner production. –...
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Plus stores have disappeared
Date: 2009-09-27 08:00:00
On 27 August, the country’s last Plus discount store in Kecskemét reopened as a SPAR supermarket. SPAR re-designed 174 former Plus stores and increased the number of items from 1,500...
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Franchise news
Date: 2009-09-27 08:00:00
Repositioned fast food restaurant As part of a gradual image makeover by McDonald’s in Europe, Hungarian franchise partners of the company have also been rebuilding and redesigning more often recently....
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They demonstrate green
Date: 2009-09-27 08:00:00
Multinational companies that work with the best marketing experts and the most creative advertising agencies usually build long-term communication strategies. For instance, McDonald’s thrives to prove that the food they...
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Less became more at Gallicoop
Date: 2009-09-27 08:00:00
Despite a moderate decrease in production, turkey-processing company Gallicoop Zrt managed to increase its sales revenue by 3.1 percent in the first six months, compared to the same period in...
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From us, for you!
Date: 2009-09-27 08:00:00
Though it might seem somewhat strange in times of recession, American restaurant chains employing well trained marketing professional have not only cut their prices but also offer a great diversity...
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Inhaled chocolate
Date: 2009-09-27 08:00:00
Chocolate lovers will not be amused by the new French craze, Le Whif. You probably have to be more than a gourmet to enjoy inhaling chocolate instead of letting it...
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Greek CEO for FrieslandCampina
Date: 2009-09-27 08:00:00
From 1 September 2009, Konstantine Maggioros is the new CEO of FrieslandCampina Hungária and FrieslandCampina Romania, with his seat in Budapest. He started working for Friesland Hellas in 1998, was...
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Self-promotion – in a short text message
Date: 2009-09-27 08:00:00
Follow us now on Twitter! – we can read in numerous American and Western European magazines and on the websites of shops, businesses, restaurants and bars. What is this new,...
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Facing the challenge in New York – part 2
Date: 2009-09-27 08:00:00
From July Roland Oláh, formerly the chef of Café Erte, tries his luck in the USA. He regularly reports to our magazine: “I have started my interim career in the...
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Schools can win again with Univer
Date: 2009-09-27 08:00:00
Univer Product Zrt. launches its ”Let our school win!” programme again, from 1 September 2009 until 2 April 2010. The school that gathers the most Suli-points will win HUF 3...
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School cafeteria
Date: 2009-09-27 08:00:00
In the United Kingdom, school cafeterias are on the frontline of fighting obesity. Parents often complain that are not informed about lunch menus. From September, Somerset County Council will use...
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Visible monitoring – without extra costs
Date: 2009-09-27 08:00:00
Fino-Food Kft. uses CSB-System’s industry-specific software to control its business processes. The company’s manufacturing traditions go back as far as 120 years. In 1889, Antal Strausz started manufacturing cheese and...
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Logistics development at Szentkirályi
Date: 2009-09-27 08:00:00
In the first six months of 2009, Szentkirályi Ásványvíz Kft. realised a 6-percent sales growth. Operative CEO István Matus said that they would probably realise the planned 9-percent sales growth...
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SIÓ prémium
Date: 2009-09-27 08:00:00
The new campaign of SIÓ Premium supports the introduction of its new, aseptic bottle, and focuses on the nature of changes, as the elements of everyday life. „I love the...
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Twitter tips:
Date: 2009-09-27 08:00:00
5-6 posts a day are enough; Make your posts personal; Ask for the opinions of your followers; Never advertise promotions using the same text; React to comments; Make special offers...
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Personalities
Date: 2009-09-27 08:00:00
There are numerous professions which require a characteristic personality and that of chef’s belongs to this category. What makes the best stand out? The funny guy Heston Blumenthal’s eyes are...
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Gummy candies added to the nimm2 product group
Date: 2009-09-27 08:00:00
Storck Hungária Kft. introduces nimm2 Smilegummi to the Hungarian market. Smilegummi is made using real fruit juice and contains added vitamins. Three versions are available: classic fruit-flavoured, milder yoghurty and...
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Let’s heal the customer!
Date: 2009-09-27 08:00:00
Modern diets do not heal by fasting, but by eating, Bars and restaurants could profit from this fact. In the new millennium health preserving diets focus on what one should...
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McDonald’s at one hundred
Date: 2009-09-27 08:00:00
On 28 August, Hungary’s 100th McDonald’s restaurant opens in Győr. Hungary’s largest fast food chain invested HUF 700 million, rebuilding even the nearby public road intersection. On the big day,...
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Gianni is the new face of Lidl
Date: 2009-09-27 08:00:00
Gianni Annoni, well-known for his television cookery shows, is the leading figure in Lidl’s 2009-2010 advertising campaign, called ”Make shopping an experience: discover Lidl’s new world every week!” In its...
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SuperShop programme in every SPAR store
Date: 2009-09-27 08:00:00
From 3 September 2009, SPAR Magyarország introduces the SuperShop programme in every SPAR and INTERSPAR store in Hungary. Now 1.5 million SuperShop card owners can use their cards at more...
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Lidl speaks
Date: 2009-09-27 08:00:00
We asked the representatives of Lidl how they prepare for the new Food Act. – Lidl does its best to meet the requirements. Contrary to popular belief, Hungarian products are...
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We adore rice
Date: 2009-09-27 08:00:00
Risotteria, where their special technolgy enables them to serve risotto from a selection of 42, within five minutes of getting the order. Rice to Riches is another restaurant in New...
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New director at P.O.P-Rafinanz’s BTL division
Date: 2009-09-27 08:00:00
Edit Szabó was appointed the new director of P.O.P-Rafinanz’s BTL division. The promotion and sales support agency continues to expand its BTL activity. Edit Szabó started at Deutsche Messe Ag...
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