Online category, GOLD MEDAL: SPAR Magyarország Kft. – Greenroom Kft. – The butcher’s tale

The creative concept of the collective donation game was based on the following idea: if the meat can travel from the processing plant to SPAR stores in 24 hours, it needs the same amount of time to go to other places – places where it is needed very much, for instance the children supported by the Hungarian Maltese Charity Service. In the tale a SPAR butcher called Zsolt was delivering meat to children 24 hours a day. As a result, SPAR gave 1,000 kg of meat to the kitchen of the Maltese kindergarten and school in Tarnabod. //