Online category, GOLD MEDAL: SPAR Magyarország Kft. – Greenroom Kft. – The butcher’s tale
The creative concept of the collective donation game was based on the following idea: if the meat can travel from the processing plant to SPAR stores in 24 hours, it needs the same amount of time to go to other places – places where it is needed very much, for instance the children supported by the Hungarian Maltese Charity Service. In the tale a SPAR butcher called Zsolt was delivering meat to children 24 hours a day. As a result, SPAR gave 1,000 kg of meat to the kitchen of the Maltese kindergarten and school in Tarnabod. //
Related news
Dynamic expansion in the SPAR franchise network: 19 new stores in Hungary
In the first half of 2024, the SPAR franchise network…
Read more >SPAR’s food production plants switched to more efficient operation
In total, SPAR Hungary spent more than HUF 18.1 billion…
Read more >SPAR reduces its paper consumption with digital solutions
SPAR Hungary saves more than 37 tons of paper annually…
Read more >Related news
Estée Lauder completes $1.7b acquisition of DECIEM
The Estée Lauder Companies Inc. has finalised its acquisition of…
Read more >Żabka plans to conquer urban Romania
Żabka’s Romanian offshoot, Froo, is targeting two hundred new stores…
Read more >Lidl wins through its ‘breadification’ strategy in the UK
British supermarkets are being criticised for allegedly misleading marketing in…
Read more >