Tag "Greenroom"

Magazine: Simple mechanisms, useful prizes

As part of the ‘Most successful promotion of the year’ competition, Kantar-Hoffmann and Trade magazin do a consumer survey every year, getting 32 direct consumer feedbacks on the entries and...

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Magazine: Experiences motivate shoppers

In connection with the ‘Most successful promotion of the year’ competition, Kantar-Hoffmann conducted a qualitative consumer survey with 4 focus groups that consisted of 23-35 and 36-55 year old Budapest...

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Online category, GOLD MEDAL: SPAR Magyarország Kft. – Greenroom Kft. – The butcher’s tale

The creative concept of the collective donation game was based on the following idea: if the meat can travel from the processing plant to SPAR stores in 24 hours, it...

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