We want to build a shared future where packaging gets a new life

– Which sustainability trends are the most important for the industry in meeting consumer needs?

Judit Szalóky Tóth
public affairs, communications
and sustainability manager
Coca-Cola Magyarország

– A large proportion of Hungarian consumers, nearly 40% are eco-active, which is more than the European average. Today approximately six out of ten consumers are trying to buy products packaged and produced in an environmentally friendly way.

– Working for a circular economy is a priority for the industry. What steps is Coca-Cola taking in this direction?

– We are working to create a sustainable future, where our packaging materials get a new life. Our sustainable packaging strategy is about systemic change – from the design and manufacture of bottles and cans to recycling and reuse. Under global commitments made in Coca-Cola’s World Without Waste programme in 2018, all of our primary beverage packaging will be 100% recyclable by 2025.

– What results has Coca-Cola achieved in quantifying, measuring and reporting targets?

– Recently the KeelClip solution has replaced the shrink film in our 4– and 6-pack multipacks with 100% recyclable cardboard, reducing our plastic use by around 230 tonnes per year. Since 2010 we have cut plastic use in PET bottle production by 20%, and we use 170 tonnes less aluminium per year for the can packaging we manufacture in our factories.

100% recyclable carton packaging on 6-pack of aluminium cans

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