European customers are under pressure, but Christmas can be a ray of hope
According to two NielsenIQ studies, even though inflation has a strong impact on European shoppers, they are sticking to their Christmas shopping plans for the time being.

Compared to 2019, an average of 16 percent more consumers shop at discount stores today
NielsenIQ Consumer Insights’ August-September 2022 August-September 2022 two new reports on major European markets examine how inflation will affect the purchasing habits of European consumers in the future.
More than 7,700 interviews were conducted across the eight European markets, according to the Shopper Trends Pulse report. In this, the price changes were felt by European consumers, who have to reach deeper and deeper into their wallets. 92% of consumers have seen food prices rise and said that their spending on food, household and personal care products has increased by an average of 18% since 2019 (in the UK, for example, the same 24%).
In response to the new situation, consumers are focusing on buying only the most necessary things (56%) and buying less overall (31%). There are markets where discounters benefit from increasingly flat consumer wallets, as customers increasingly choose stores based on value for money. Based on the interviews, compared to 2019, on average, 16 percent more consumers shop at discount stores today.
Nielsen
Related news
Young Hungarians cook at home – fast food is not trendy
The majority of Hungarian young people rarely or never go…
Read more >Hamburger picture 2025 – this is how Hungarians eat hamburgers
Hungary’s undisputed favourite is the beef burger – preferably loaded…
Read more >Corvinus research: Women lead more sustainable economies
Agricultural enterprises run by women are more resource-optimized and eco-efficient,…
Read more >Related news
Food Price Margin Reduction Extended Until the End of August
István Nagy, Hungary’s Minister of Agriculture, announced on his official…
Read more >Profitability of trade is decreasing – the government is opening up substantial resources
On May 28, Laurel Számítástechnikai Kft. held its 12th Retail…
Read more >Rules on meat products are getting stricter – a new concept is also included in the regulation
A new regulatory amendment has been proposed in Hungary: the…
Read more >