Nielsen: more people were watching food, chemicals and cosmetics commercials
The domestic TV commercials of food, household chemicals and cosmetics reached 1 percent more GRP last year, than a year before – according to a Nielsen Audience Measurement Ltd.
The Gross Rating Point (GRP) measures, how many contacts have happened among the members of the targeted group of people. Because a commercial can reach a person more than one time, the amount of the GRP indicator can exceed 100 percent. When calculating the amount of the GRP, the audience reached during each broadcast is summed.
Related news
NAV: Several tons of vegetables transported with insecticides have been withdrawn from circulation
Several tons of vegetables were withdrawn from circulation because insecticide…
Read more >(HU) Dr. Némedi Erzsébet: A boldogság a bélben lakik
Sorry, this entry is only available in HU.
Read more >(HU) A jövőnek kell dolgozni úgy, hogy ne vegyük el a fókuszt a jelenről
Sorry, this entry is only available in HU.
Read more >Related news
This is how Hungarians eat lunch – we are still a meat-eating nation
A recent domestic study revealed how Hungarian food culture has…
Read more >NKFH: database launched on smaller packaging
Consumers can find out about products whose packaging has been…
Read more >Temu attacks: the online discount giant would also break into the European food market
After cheap electronics and clothing, the Chinese online marketplace Temu…
Read more >