Nielsen: fifteen out of one hundred Hungarians are brand-loyal

In contrast to the 8 percent world average, Hungarians are twice as brand-loyal: 15 percent of them insist on the usual products.

At the same time, more than a quarter of them are more open to buy previously untested products / brands than five years ago, according to a global online research conducted by Nielsen global market researcher in 2019 with the participation of 30,000 people in 64 countries. (Nielsen)