Tag "márkaváltás"
MBH Bank – The biggest merger in Hungarian banking history
On 30 April 2023, the merger of MKB Bank and Takarékbank created a new universal bank as of 1 May, which has the most branches in Hungary. Our magazine asked...
Read moreNielsen: fifteen out of one hundred Hungarians are brand-loyal
In contrast to the 8 percent world average, Hungarians are twice as brand-loyal: 15 percent of them insist on the usual products. At the same time, more than a quarter...
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