márkahűség - Trademagazin

Digital customer experience is the key to success
Date: 2022-03-01 10:13:21

Superior customer experience continues its reign in the daily lives of shoppers and retailers. Everything depends on how customers engage with a brand through all interactions they have on their...

Consumers seek brands that understand their needs
Date: 2021-10-29 08:10:08

A hefty number of consumers, 80%, are more likely to shop with brands that show they understand them and want consistent communication both in-store and online. That’s a top finding...

Survey: Influencers have little influence on consumer trust
Date: 2021-04-23 08:50:43

Retailers looking to build brand trust with consumers should focus on the experience they provide, rather than celebrity endorsements. According to a new survey of 522 U.S. online shoppers from...

Trend-driven stationery category
Date: 2020-09-11 09:22:08

According to Ico Zrt.’s modern trade director Tünde Sztankovicsné Kiss, stationery and office supplies sales increased thanks to the country’s improving economic situation. From Ico Zrt.’s business lines retail performed...

Magazine: The forgiver and the punisher – generational differences that manifest in shopping
Date: 2020-09-01 07:21:27

Clinical psychologist and psychoanalyst Annamária Tari specialises in studying generations, and she is an expert on generations Y, Z and Alpha. She has been researching emotional life and personality change...

More eco-friendly fabric softeners
Date: 2020-01-28 10:26:22

Henkel Magyarország Kft.’s junior brand manager Csilla Pásztor told our magazine that fabric softener sales increased by 6 percent in value in 2019. Drugstore and discount supermarkets were the engines...

Oracle: One-third of the consumers are immediately distracted by a brand because of a bad experience
Date: 2019-08-30 11:17:23

More than a third of consumers will immediately lose track of a brand when it comes to bad experiences – according to Oracle’s new survey. According to the survey, 88...

Nielsen: fifteen out of one hundred Hungarians are brand-loyal
Date: 2019-06-25 11:35:26

In contrast to the 8 percent world average, Hungarians are twice as brand-loyal: 15 percent of them insist on the usual products. At the same time, more than a quarter...

Magazine: Brand loyalty: similarities between the generations of grandparents and grandchildren
Date: 2018-07-30 07:50:02

Brand loyalty isn’t age-dependent – revealed an online survey conducted by Budapest Metropolitan University (METU) and Darwin’s Marketing Evolution in March, with more than 1,000 participants belonging to 4 generations....

Brand Loyalty: the common thing in the generation of grandparents and grandchildren
Date: 2018-05-31 11:25:27

The brand loyalty is not age-dependent: from this point of view, grandparents and grandchildren are similar to each other, ie the older and younger parents – the X and Y...

Loyalty building as part of an omnichannel strategy
Date: 2018-04-12 09:37:54

According to a study by SessionM – which referred to Retail Touchpoints – from 2017, in the last 4 years consumers have been losing interest in traditional loyalty programmes. eMarketer reported...

Pioneering role for Starbucks
Date: 2016-03-04 10:42:26

Starbucks introduced its mobile payment system three years ago and today 21 percent of all of their transactions are realised using smartphones and 16 million consumers are using the Starbucks...

Digital customer experience is the key to success Date: 2022-03-01 10:13:21

Consumers seek brands that understand their needs Date: 2021-10-29 08:10:08

Survey: Influencers have little influence on consumer trust Date: 2021-04-23 08:50:43

Trend-driven stationery category Date: 2020-09-11 09:22:08

Magazine: The forgiver and the punisher – generational differences that manifest in shopping Date: 2020-09-01 07:21:27

More eco-friendly fabric softeners Date: 2020-01-28 10:26:22

Oracle: One-third of the consumers are immediately distracted by a brand because of a bad experience Date: 2019-08-30 11:17:23

Nielsen: fifteen out of one hundred Hungarians are brand-loyal Date: 2019-06-25 11:35:26

Magazine: Brand loyalty: similarities between the generations of grandparents and grandchildren Date: 2018-07-30 07:50:02

Brand Loyalty: the common thing in the generation of grandparents and grandchildren Date: 2018-05-31 11:25:27

Loyalty building as part of an omnichannel strategy Date: 2018-04-12 09:37:54

Pioneering role for Starbucks Date: 2016-03-04 10:42:26