Nielsen: the importance of local and global brands in buying decisions

Two-third of the Hungarian consumers (65%) say that the origin of the brands affect their purchase decisions more, than nine other aspects, which include the price, taste, function or packaging.

More than 30 thousand people responded to the questions of Nielsen’s global research in sixty-one countries, including Hungary.
Worldwide, the average one-fifth of the respondents (21%) considered national pride as the most important reason to buy domestic brands. Regionally, this indicator is the largest in Africa and in the Middle East (25%), followed by Asia-Pacific (24%), Latin America (21%) and Europe (18%) and North America (10%).