Tag "globális márkák"

Global brands in good position

Global brands in good position
Date: 2017-12-01 09:04:41

Nielsen’s annual brand origin report analyses consumer preferences and emotions in 34 product categories when it comes to buying local or global brands. In former years there was some kind...

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Nielsen: global brands in the saddle for consumer wallets
Date: 2017-11-21 11:53:11

Consumers worldwide increasingly prefer global brands over locally produced products, according to a recent study by Nielsen Market Research. Most Hungarians choose domestic products mainly in case of dairy products:...

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2017 BrandZ Top 100 Global Brands

2017 BrandZ Top 100 Global Brands
Date: 2017-06-06 10:33:42

The 2017 BrandZ™ Top 100 Most Valuable Global Brands ranking and report has now been published by WPP and Kantar Millward Brown. In its 12th year, this is the most...

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Google is the most valuable brand

Google is the most valuable brand
Date: 2016-06-20 11:09:42

The Millward Brown published its Top 100 list for the 11th time. The Top 100 list ranks the most valuable global brands. This year's biggest surprise was that Apple has...

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Nielsen: the importance of local and global brands in buying decisions

Nielsen: the importance of local and global brands in buying decisions
Date: 2016-05-09 11:55:05

Two-third of the Hungarian consumers (65%) say that the origin of the brands affect their purchase decisions more, than nine other aspects, which include the price, taste, function or packaging....

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