Nielsen: the importance of local and global brands in buying decisions
Two-third of the Hungarian consumers (65%) say that the origin of the brands affect their purchase decisions more, than nine other aspects, which include the price, taste, function or packaging.
More than 30 thousand people responded to the questions of Nielsen’s global research in sixty-one countries, including Hungary.
Worldwide, the average one-fifth of the respondents (21%) considered national pride as the most important reason to buy domestic brands. Regionally, this indicator is the largest in Africa and in the Middle East (25%), followed by Asia-Pacific (24%), Latin America (21%) and Europe (18%) and North America (10%).
Related news
97% Of Portuguese Prefer Physical Stores, 22% Shop Online, Study Finds
Despite 22% of Portuguese consumers now shopping online, physical stores…
Read more >The Costa Art & Craft competition is starting!
A good coffee can do wonders – it refreshes, inspires…
Read more >Spain’s Deoleo Sees Olive Oil Prices Staying High Until June 2024
Olive oil prices in Spain will remain at record levels…
Read more >Related news
MBH Bank: Following January’s inflation data, we are raising our inflation forecast for this year to 4.6%
Following a 4.6% year-on-year price increase in December, consumer prices…
Read more >The high inflation in January is not a Hungarian peculiarity – this is when price increases may slow down
The effects of the price increases at the beginning of…
Read more >Hungary and FAO are putting their cooperation on new foundations
FAO Deputy Director-General Maurizio Martina and Undersecretary of State Oszkár…
Read more >