Nielsen: ham and chocolate bunnies are dethroneable at Easter

By: Trademagazin editor Date: 2017. 04. 07. 11:40

The Easter season causes no surprises. Hungarians buy tons of cooked ham and a chocolate bunnies. The ham retail sales exceeded 7 billion HUF in March-April 2016, which is two percent higher than the turnover of the same period of last year.

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In terms of volume, sales increased by three percent. The demand decreased towards seasonal sweets. In terms of value demand towards seasonal sweets decreased by 9 percent in terms of volume decreased by 11 percent, compared to the Easter season of 2015 – Nielsen’s food retail index measuring ninety categories reveals.

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