vásárlói szokások - Trademagazin

Tamás Éder: ham is no longer the star of Easter
Date: 2024-03-27 13:05:25

The purchase and consumption of ham products in Hungary during the Easter holiday period accounts for 30-40 percent of the annual turnover. This traditional festive period is a significant highlight...

Today even those consumers economise who didn’t do it last year
Date: 2023-07-13 11:49:36

In April 2023 Publicis Groupe has commissioned Kantar Hoffmann with doing a survey on consumption habits in 23 categories. This article is available for reading in Trade magazin 2023/6-7. It...

In 2023 the key to success can be category and channel level analysis
Date: 2023-06-13 12:38:39

According to Tünde Turcsán, FMCG director of GfK, the Hungarian consumer confidence index has kept falling in the last 1-1.5 years. This article is available for reading in Trade magazin...

This is how customer habits have changed according to SPAR, Tesco, Penny, Auchan and CBA
Date: 2022-10-11 13:50:44

We are not giving up anything, but people have started buying down and because of the high food inflation of 35.2 percent. More and more people are complaining that the...

EY: it became clear what customers give up first during brutal price increases
Date: 2022-09-15 14:21:02

Home delivery of products can be one of the first victims of inflation, while more and more people are opting for cheaper, own-brand goods, according to EY’s international survey of...

Tesco moves towards self-stervice checkouts due customer demands
Date: 2022-08-12 19:32:43

Tesco says goodbye to staffed checkouts as it prioritises self-service in store revamp. A number of staffed checkouts will remain in place but the move will see a significant change...

Aldi Ireland does not operate loyalty schemes or money-off vouchers anymore
Date: 2022-08-11 21:19:59

A new study by Coyne Research, commissioned on behalf of Aldi Ireland, has revealed for the first time the true cost of current Irish supermarket loyalty schemes and money-off vouchers...

(HU) A fogyasztók háromnegyede a növekvő infláció ellenére sem tervezi kiadásai csökkentését
Date: 2022-06-16 19:00:26

Sorry, this entry is only available in HU....

Magazine: Shoppers get less fruit and vegetable for their money
Date: 2022-05-10 06:27:38

At this year’s Zsendülés Conference Tünde Turcsán, GfK’s FMCG director analysed fruit and vegetable buying habits. A 3,500-participant GfK survey has revealed that 60% of shoppers eat minimum one portion...

Co-op reveals biggest Easter grocery trends
Date: 2022-04-12 08:50:28

New research from Central England Co-op has revealed the shopping habits of customers ahead of this year’s Easter celebrations. Sales show that chocolate eggs, lamb and baked goods continue perform...

What can 2022 bring in consumption habits and in retailer reactions to changing habits?
Date: 2022-03-21 10:44:02

According to data from GfK, the changes in shopper behaviour primarily affect 5 areas: 1. we manage the pressure on us caused by the virus situation by paying more attention...

Survey: 45.8 percent of Hungarians buy artificial pine for Christmas
Date: 2021-12-06 11:21:09

In Hungary, 45.8 percent of respondents buy artificial pine for Christmas, 36 percent of respondents celebrate with cut, and 8.8 percent celebrate with replantable, globe pine, IKEA told MTI on...

SZTNH: Hungarians buy counterfeit branded clothes, perfumes and illegal software the most
Date: 2021-11-11 11:20:22

Once again this year, branded clothing, perfumes and illegal computer programs are the best-selling counterfeit products in Hungary, according to a recent representative study by the National Anti-Counterfeiting Board (HENT)...

According to a survey, Hungarian consumers prefer environmentally friendly products
Date: 2021-11-03 11:30:11

The majority of Hungarian customers prefer environmentally friendly products, especially sustainability is an important aspect for young people – The Reacty Digital Kft. told MTI. According to a survey by...

Nagy István: Let us typically provide the food supply of Hungarians from domestic sources!
Date: 2021-09-10 11:14:56

Today, not only our economic, but also our national security interests require that the food supply of Hungarian society be typically provided from domestic sources – the Minister of Agriculture...

Standing firm during the crisis – with progressive development projects
Date: 2021-08-16 10:25:49

Our magazine interviewed László Pekó, chairman of CO-OP Hungary Zrt.’s board of directors and Géza Tóth, the CEO of CO-OP Hungary Zrt. How did 2020 go for the Coop Group?...

According to a study, the coronavirus has changed consumer habits
Date: 2021-03-01 11:50:52

As a result of the coronavirus, customer habits have changed and the composition of the consumer basket has also changed – stated a research conducted by Garai-Fodor Mónika, Dean of...

COVID-19’s impact on European consumer’s changing food habits – Video of the day
Date: 2020-11-26 10:01:28

The pandemic has had a significant impact on how European consumers eat, prepare and shop for food. Mintel’s Global Food and Drink analyst Kate Vlietstra identifies three key trends in...

Big consumer behavior shifts in holiday shopping this year
Date: 2020-10-19 08:10:02

Consumers will be taking a more considered approach toward Black Friday and the Christmas holiday spend though 20% of U.S. shoppers plan to spend more given a desire to shake...

NAK: the coronavirus has also transformed consumer habits
Date: 2020-09-28 11:50:45

Shoppers spend less time in grocery stores and shop more purposefully. The overview of the National Chamber of Agriculture (NAK) shows that although the usual buying habits before the outbreak...

Seven changing consumer behaviors
Date: 2020-06-11 11:16:21

An abrupt shift in consumer attitudes has resulted in significant behavioral changes that have ramifications across the commerce landscape. In this new reality, a consumer-first orientation to solution development is...

OKSZ The demand for online shopping has increased significantly
Date: 2020-03-18 11:33:28

Shopping patterns have changed as a result of the coronavirus epidemic, but delivery times for groceries ordered online are increasing due to sudden surges in demand. The food chains have...

The beginning of a successful era
Date: 2020-01-27 09:38:32

Balázs Ipacs, vice president and László Selmeczi co-president of the Guild of Hungarian Confectioners gave an insight into the state of play in the Hungarian confectionery sector to our readers....

Shopping centers quietly test facial recognition technology
Date: 2019-07-17 08:50:58

Some U.S. shopping centers are using facial recognition technology that detects customers’ facial features and their paths of travel, along with AI to mine that data to assess traffic patterns,...

Stability and progress
Date: 2019-06-13 10:34:48

Coop has a stable position as Hungary’s No.2 grocery retailer. Our magazine interviewed László Pekó, chairman of the board of directors at CO-OP Hungary Zrt. and CEO Géza Tóth. What was 2018...

Home delivery is a new breakthrough for retail
Date: 2019-05-27 11:50:03

The pizza delivery services, the Internet menu delivery have long been a common thing, but today most of the grocery stores have launched their online ordering interface. Recently, the delivery...

Nielsen: one-fifth of Hungarian buyers buy family-friendly products
Date: 2018-08-22 11:46:26

When purchasing a new product, one fifth of Hungarian consumers are looking for products that can be used for the whole family, while one-tenth of them are curious in multifunctional...

Magazine: The importance of promotions when buying FMCG products
Date: 2017-10-20 06:41:46

A nationwide representative survey, conducted by Kantar Hoffmann in March 2017, has revealed that 29 percent of Hungarian shoppers stick with their favourite store and look for products in promotion...

The majority of shoppers check whether the groceries they wish to buy are Hungarian
Date: 2017-10-13 10:42:40

According to Gedeon Totth, director of the Institute of Commerce and Marketing of the Budapest Business School (BGE), every nation is patriotic when it comes to buying food products, but...

Nielsen: ham and chocolate bunnies are dethroneable at Easter
Date: 2017-04-07 11:40:46

The Easter season causes no surprises. Hungarians buy tons of cooked ham and a chocolate bunnies. The ham retail sales exceeded 7 billion HUF in March-April 2016, which is two...

Tamás Éder: ham is no longer the star of Easter Date: 2024-03-27 13:05:25

Today even those consumers economise who didn’t do it last year Date: 2023-07-13 11:49:36

In 2023 the key to success can be category and channel level analysis Date: 2023-06-13 12:38:39

This is how customer habits have changed according to SPAR, Tesco, Penny, Auchan and CBA Date: 2022-10-11 13:50:44

EY: it became clear what customers give up first during brutal price increases Date: 2022-09-15 14:21:02

Tesco moves towards self-stervice checkouts due customer demands Date: 2022-08-12 19:32:43

Aldi Ireland does not operate loyalty schemes or money-off vouchers anymore Date: 2022-08-11 21:19:59

(HU) A fogyasztók háromnegyede a növekvő infláció ellenére sem tervezi kiadásai csökkentését Date: 2022-06-16 19:00:26

Magazine: Shoppers get less fruit and vegetable for their money Date: 2022-05-10 06:27:38

Co-op reveals biggest Easter grocery trends Date: 2022-04-12 08:50:28

What can 2022 bring in consumption habits and in retailer reactions to changing habits? Date: 2022-03-21 10:44:02

Survey: 45.8 percent of Hungarians buy artificial pine for Christmas Date: 2021-12-06 11:21:09

SZTNH: Hungarians buy counterfeit branded clothes, perfumes and illegal software the most Date: 2021-11-11 11:20:22

According to a survey, Hungarian consumers prefer environmentally friendly products Date: 2021-11-03 11:30:11

Nagy István: Let us typically provide the food supply of Hungarians from domestic sources! Date: 2021-09-10 11:14:56

Standing firm during the crisis – with progressive development projects Date: 2021-08-16 10:25:49

According to a study, the coronavirus has changed consumer habits Date: 2021-03-01 11:50:52

COVID-19’s impact on European consumer’s changing food habits – Video of the day Date: 2020-11-26 10:01:28

Big consumer behavior shifts in holiday shopping this year Date: 2020-10-19 08:10:02

NAK: the coronavirus has also transformed consumer habits Date: 2020-09-28 11:50:45

Seven changing consumer behaviors Date: 2020-06-11 11:16:21

OKSZ The demand for online shopping has increased significantly Date: 2020-03-18 11:33:28

The beginning of a successful era Date: 2020-01-27 09:38:32

Shopping centers quietly test facial recognition technology Date: 2019-07-17 08:50:58

Stability and progress Date: 2019-06-13 10:34:48

Home delivery is a new breakthrough for retail Date: 2019-05-27 11:50:03

Nielsen: one-fifth of Hungarian buyers buy family-friendly products Date: 2018-08-22 11:46:26

Magazine: The importance of promotions when buying FMCG products Date: 2017-10-20 06:41:46

The majority of shoppers check whether the groceries they wish to buy are Hungarian Date: 2017-10-13 10:42:40

Nielsen: ham and chocolate bunnies are dethroneable at Easter Date: 2017-04-07 11:40:46