Nielsen: medical products and food TV ads to get the most views

By: trademagazin Date: 2016. 03. 18. 11:38

The TV spots of pharmaceutical compositions and food products, beauty products and TV ads of trade reached the most TV viewers of 18-49-year-old in February this year. The Nielsen Audience Measurement Ltd. GRP top ten list continues with Telecommunications, financial institutions, household goods, transport, services and leisure.

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The GRP (Gross Rating Point) expresses the number of contacts reached by the advertising spot broadcast among the members of the target group studied. As an advertising can repeatedly reach a viewer the index of GRP can exceed 100 percent.

Source: Nielsen Audience Measurement

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