Nielsen: medical products and food TV ads to get the most views
The TV spots of pharmaceutical compositions and food products, beauty products and TV ads of trade reached the most TV viewers of 18-49-year-old in February this year. The Nielsen Audience Measurement Ltd. GRP top ten list continues with Telecommunications, financial institutions, household goods, transport, services and leisure.
The GRP (Gross Rating Point) expresses the number of contacts reached by the advertising spot broadcast among the members of the target group studied. As an advertising can repeatedly reach a viewer the index of GRP can exceed 100 percent.
Source: Nielsen Audience Measurement
Related news
KSH: industrial production fell by 5.2 percent in May
In May, the volume of industrial production fell by 5.2…
Read more >Microplastics and nutrition: The hidden dangers
In recent years, the presence and effects of microplastics have…
Read more >The most important agricultural foreign trade partner is Germany
The value of exports of agricultural and food industry products…
Read more >Related news
Fidelity: Three themes shaping investments in Q3
Has the post-epidemic normalization that we have been waiting for…
Read more >Private brands make record gains in first half of year
Private label products reached new heights in the first half…
Read more >Müller updates packaging to increase accessibility for blind shoppers
Müller is updating the packaging of all branded products with…
Read more >