One In Five Whoppers Sold At Burger King Germany Is Plant-Based
Meat-free eating is seeing a boom in popularity in Germany. Earlier this year, it was reported that around 10 percent of Germans are vegetarians. It’s also thought that 3.8 percent eat vegan diets. Burger King is catering to the country’s skyrocketing plant-based demand by selling a meat-free version of every menu item.
Speaking recently to Vegconomist, Klaus Schmaeing, Chief Marketing Officer at Burger King Germany, said that the team are “putting their heart and soul” into driving plant-based options forward.
“Approximately one in five Whoppers is now sold with a plant-based patty,” he said. “In the case of the Long Chicken, almost one in four products are ordered with a plant-based patty. But we are not stopping there. We will continue to surprise our guests and fans with exciting innovations and offer them opportunities to try plant-based alternatives.”
Burger King goes meat-free
Burger King Germany stocks vegan meat from Dutch brand The Vegetarian Butcher. It also features vegan cheese from Violife in its Long Chicken product. While this product is vegan, some of the meat-free items feature egg products or dairy cheese. You should always check with your server before ordering.
The chain opened the world’s first entirely plant-based Burger King branch in Cologne in 2021. This proved popular, and a number of other countries – including the UK, Portugal, and Austria – followed suit.
Burger King is becoming widely known for its meat-free menu. At the start of last year, it announced that it would be making 50 percent of its menu meat-free in the UK. It also introduced vegan nuggets and a plant-based Whopper. At the time, the Chief Executive Alasdair Murdoch said the launches were a “significant milestone.”
Related news
German retail sales increased in March
Germany’s retail turnover increased more than expected in March compared…
Read more >Burger King is allocating $300 million to modernize its restaurants
Burger King and its parent company, Restaurant Brands International, announced…
Read more >Edeka builds a recyclable supermarket
Germany’s leading supermarket chain Edeka is building a new store…
Read more >Related news
The latest issue of Trade magazin is out now!
The digital version is available with more content once again…
Read more >FAO: global food prices increased for the second month in April on a monthly basis
In April, global food prices rose for the second month…
Read more >Beauty care travels at breakneck speed
Beauty care is one of the fastest growing markets in…
Read more >