High-quality melons to the Hungarian consumers: branding helps

By: trademagazin Date: 2015. 07. 27. 11:45

Smaller than average, but very juicy Hungarian melon can be bought this year. Half of the crop comes from Békés. The total area of melon cultivation is 6 thousand hectares. As it was said at the professional event of Syngenta in Medgyesegyháza: the consumers are consciously looking for quality Hungarian melon; branding helps in this.


Photo: Láng Péter

Syngenta began the distribution of the Rubin watermelon variety last year. The Rubin watermelon variety is equipped with a sticker, while the producers can sell this product under a flag, direct crafted for this purpose. This helps consumers to buy a guaranteed quality, juicy melon – Antal Gyula, the campaign manager for vegetables said.

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