Rossmann’s double-digit sales growth continued
az előre menekülés – voltak.
Thanks to its flexible market strategy, Rossmann Hungary realised a double-digit sales growth in 2020. In March consumers started stockpiling and shopper behaviour models turned upside down, but Rossmann reacted quickly to the changes.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2021/06/Florian-Laszlo_Rossman_opt-e1622706345830-211x300.jpeg)
László Flórián
managing director
Rossmann Magyarország
Managing director László Flórián told: they are proud of the fact that Rossmann managed to keep all of their workers. Shop assistants, office workers and logistics personnel performed the pandemic-generated extra tasks without complaining. Last year’s success is primarily their success. Mr Flórián thinks Rossman learned to appreciate its workers even more, while employees realised that working for Rossmann also serves as a kind of safety net.
Multiplying online sales
The offline buying frenzy was followed by an online one: the number of orders got 10 times bigger. Rossmann mobilised lots of energy to multiply its online capacities and by 2021 the drugstore chain even developed a new service, same day delivery in Budapest. Rossann’s sales revenue exceeded HUF 100 billion in 2020, thanks to the fact that sales have been growing above the market average and that of the company’s competitors for the 9th consecutive year. (x)
Related news
ROSSMANN advertises its exclusive brands
ROSSMANN has launched a campaign focusing on its exclusive brands.…
Read more >Mirror, mirror: augmented reality in the Rossmann mobile app
Keeping up with the innovations of the digital age and…
Read more >Representing interests – irrespective of company size
In the following interview Dr Tamás Kozák, secretary general of…
Read more >Related news
HonestFood – a more efficient, sustainable and fairer system
Giacomo Pedranzini, the CEO of KOMETA gives us an insight…
Read more >Refreshing news straight from the consumers – reveals a representative survey by Márka
In the first quarter of 2024 Márka Üdítőgyártó Kft. conducted…
Read more >Mirror, mirror: augmented reality in the Rossmann mobile app
Keeping up with the innovations of the digital age and…
Read more >