Hungarian Product: Two hundred trademark users!

Eszter Benedek
managing director
Hungarian Product Nonprofit Kft.

2021 was a record year for Hungarian Product Nonprofit Kft., as the number of trademark using companies went above 200, the company cooperated with retailers 35 times, organised the Hungarian Product Month for the first time and implemented a collective Christmas campaign – informed managing director Eszter Benedek.

The ‘Buy Hungarian! Protect domestic products!’ programme played a vital role in having such a successful year, as even those companies could join who weren’t trademark users yet, but based on their positive experiences later decided to do so. Hungarian Product even organised two nationwide prize games, in spring and autumn.

Eszter Benedek said: they will end this record-breaking year in style with the ‘Let’s celebrate with Hungarian products!’ collective Christmas campaign. This aims to raise awareness of paying attention to buying Hungarian products when doing the big Christmas shoppings. (x)