Ipsos: the new aspects of brand communication

By: Trademagazin editor Date: 2020. 12. 08. 11:26

During the first spring wave of the Covid-19 pandemic, Ipsos used a qualitative method to examine the advertising consumption of the population in the context of restrictions.

The results of the research commissioned by Atmedia revealed that the role of advertising in the new, special life situation of the population has been re-evaluated, compared to the previous ones, which was both a challenge but also an opportunity for advertisers. The current relevance of the insights revealed by the online forum discussion method was assessed at the peak of the second wave, following a relief summer, using Ipsos, a personal questionnaire survey.