The Netherlands: masterplan for accelerating the switch to plant-based protein

The Dutch agri-food sector is planning to implement a “masterplan” to speed up the protein transition. Their initiative focuses on ensuring that farmers achieve greater vegetable yields, grow plant-based on a large scale, and consumers eat twice as many legumes as they currently do by 2030. Economically-Powered Protein Transition through Innovation in Chains (EPPIC) is the name of the initiative, and the programme’s founders believe it will catalyse EUR 2.6bn in economic activity and contribute significantly to achieving climate and nature goals.