Sustainable POP at Mondelez

This year’s first POPAI Hungary Association meeting was hosted by Zsófia Réti, Mondelez’s customer activation manager CZ-SK-HU.

Zsófia Réti
customer activation
manager
Mondelēz

The topic was the company’s global, regional and Hungarian sustainability strategy, and the focus was on POS/POP/POB materials. Ms Réti used practical examples to illustrate how the company reduced wood and water use in one of its markets in just 4 months. //