“Employer Branding: the love affair of marketing and HR”…

This article is available for reading in Trade magazin 2024/8-9

We can do a lot for our employer brand with marketing tools – Krisztina Bódi emphasised 

Speakers included Dr Imola Csehné Papp, Ph.D. associate professor of ELTE, Dr Mihály Soós, institute director of the University of Debrecen, Zsófia Bánhegyi, chief commercial officer of Szerencsejáték Zrt., and Márka’s marketing and HR director Adrienn Horváth.

Participants of the event agreed that the key to successful employer branding is the cooperation between the areas concerned

A roundtable discussion on the cooperation of generations in companies followed, hosted by Kata Márton. In the afternoon Vilma Pavlova, people development and operations director of the TV2 Group gave a presentation and then another roundtable followed.

More than 100 guests attended the first MMSZ-MarketingArt joint conference on employer branding

Event link: https:/ /hatekonyhr.hu//