Tag "Szerencsejáték Zrt"
We were learning together (Part 2)
Almost 1,100 “students” enrolled at the FMCG Open University, to learn from the best professors from different departments of the HoReCa and FMCG sector at the Trade Campus, in Hotel...
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More than half a million people are now eligible for their dream home in Buda
Players collect points mainly by purchasing the Five-digit Lottery and Eurojackpot to have a chance to win their dream home in Buda. The modern apartment in the 12th district can...
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Helping Professions Month – Szerencsejáték Zrt. is launching a new initiative
With an exclusive six-part video series, Szerencsejáték Zrt. wants to draw attention to those who have chosen a profession that contributes to the social integration of disabled people. As part...
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Hungarian Marketing Association elects vice presidents
At the first meeting of the new Hungarian Marketing Association (MMSZ) presidency on 12 June, Zsófia Bánhegyi, chief commercial officer of Szerencsejáték Zrt. was elected vice president in charge of...
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“Employer Branding: the love affair of marketing and HR”…
In June the first joint Employer Branding Conference of the Hungarian Marketing Association (MMSZ) and Marketing Art was held. Trade magazin was the event’s media partner. This article is available...
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Supporting the sense of responsibility in players overrides profit expectations!
Our magazine sat down for a chat with Zsófia Bánhegyi, chief commercial officer of Szerencsejáték Zrt. This article is available for reading in Trade magazin 2024/6-7 – Szerencsejáték Zrt. underwent great...
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(HU) A személyre szabott ügyfélélmény a legfontosabb
Sorry, this entry is only available in HU....
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Együtt hajóztunk (1. rész)
Az Anglia legyőzésére küldött Spanyol Armada 1588-ban 130 hajóból állt – ehhez képest 2023 szeptemberében Tapolcán, a Hotel Pelionban közel 1100 fős „hajóhad” gyűlt össze az idei Business Days konferencián....
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Home prize worth 100 million is coming
Szerencsejáték Zrt. is launching a unique campaign in cooperation with OTP Bank from August 28. One of the most valuable domestic prizes of the past decade, a penthouse apartment worth...
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Offering a stable vision for the future to retail partners
Our magazine sat down for a conversation with Zsófia Bánhegyi, chief commercial officer of Szerencsejáték Zrt. This article is available for reading in Trade magazin 2023/6-7. – How did the...
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The cooperation between MOL and Szerencsejáték Zrt. is getting stronger
MOL is taking another step in order to transform its filling stations into complex service centers. The strategic cooperation started 18 years ago between the two major domestic companies, with...
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Consumer trust and brand equity correlate
In the last 18 months the pandemic had an influence on the world of brand building too. Experience is that in times of uncertainty consumers don’t want new innovations but...
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Szerencsejáték Zrt. has taken its strategic cooperation with the Self-Regulatory Advertising Board to a new level
The Szerencsejáték Zrt. and the Self-Regulatory Advertising Board (ÖRT) signed a cooperation agreement, in which they strengthened the cooperation of the last ten years, and at the same time raised...
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New presidency for the Hungarian Marketing Association
On 13 May the Hungarian Marketing Association (MMSZ) held an online general meeting. The members voted with yes to a bigger, 16-member presidency as of June. MMSZ has nearly 200...
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Magazine: In the first line of CSR – CSR Hungary Awards 2019
For 12 years CSR Hungary has been rewarding the firms and organisations that take corporate social responsibility seriously. In 2019 22 winners were announced and at the award ceremony CSR...
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Magazine: Superbrands Magyarország is 15 years old
There are several hundred winners in the two Superbrands programmes every year, but many times more brands are trying to win the prize. Today the Superbrands Programme runs in more...
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