Market News
Excessive production
Date: 2006-11-20 08:00:00
Hungary’s annual grain production is between 9-17 million tons. The domestic market absorbs less than 8 million, while the rest is exported or offered into intervention. Hungary is a net...
Read more
Keep it simple…
Date: 2006-11-20 08:00:00
In recent years, I have noticed that performing our duties mechanically, in accordance with internationally accepted “best practices” was often no longer enough to get the results expected from us....
Read more
Discount stores rearranging the candy market
Date: 2006-11-20 08:00:00
The retail sales of candies exceeded HUF 15 billion in the August 2005–July 2006 period, with an increase of 9 per cent over the preceding period. The old favourite, hard...
Read more
Only two companies left in the domestic market
Date: 2006-11-20 08:00:00
Sugar factories had a profitable year in 2004, while not all sugar beet producers were as lucky. In Hungarian sugar factories almost half a million tons of white sugar were...
Read more
Promotions to meet special needs
Date: 2006-11-20 08:00:00
With international trade and international brands, the conscious and well-informed cosmopolitan has also appeared. European customers wish to see behind the wide assortment of products available to them. This is...
Read more
Candies: cheap success
Date: 2006-11-20 08:00:00
One out of three candies is a private label product. Average prices are falling, and larger size bags are becoming more popular. Candies seem to be getting „discounted”. It is...
Read more
Production of sweets is shrinking, consumption is not
Date: 2006-11-20 08:00:00
The Hungarian confectionery market grew by 1.5% last year. The domestic range of products meets the Western-European standards, and the market is ruled by the biggest European producers. The competition...
Read more
Sponsorship step by step
Date: 2006-11-20 08:00:00
Based on the consequences drawn from Megasztár, TV2, at the launch of Megatánc, put an emphasis on the exclusive presence of the sponsors. As a new element TV2 integrated two...
Read more
Pet food sales showing steady development
Date: 2006-11-20 08:00:00
Retail trade of pet foods amounted to approximately HUF 35 billion and can expand further. Retail sales grew by 2-3 per cent in the October 2005–September 2006 period compared to...
Read more
From German to Latin taste
Date: 2006-11-20 08:00:00
Hungary’s geological treasures create an environment where the mineral content of natural mineral water is high, and exceptionally healthy for human consumption. The output of the Hungarian production was 700...
Read more
New pace in market research
Date: 2006-11-20 08:00:00
Times are changing in market research. It is no longer enough to have campaign leaflets scanned and processed according to product, period and retail chain, but more data and details...
Read more