Market News

Committed to quality and unbroken customer confidence!

Szikrai Borászati Kft. has been present in the market in its present form since 2004. Its owner and CEO, Tibor Sári and his team are committed to quality and reliability....

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Euro zone slowing down as well

GDP was down by 1.6 percent in the Euro zone countries in the last quarter of 2008, compared to the third quarter, which was more than the anticipated 1.5 percent...

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Market share of PL mineral waters dropping

Growth has stopped in the mineral water category. A drop of 2 percent in retail sales in terms of value was registered in the March 2008-February 2009 period, reducing the...

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We are first in terms of insolvency in EU

According to Zoltán Dercze, director of Coface Hungary, we have the highest percentage of insolvent companies inside the EU. One out of 24 companies existing in January, will not survive...

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Mineral water brands looking for ideal price/profit ratio

In spite of the recent drop in sales, the mineral water category still has potential for growth. However, closer co-operation with the retail sector is required to utilise this potential.....

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Industrial statistics continue to worsen

Industrial production was down by 25.4 percent in February 2009, compared to the same month in 2008 and by 4.1 percent compared to January 2009. As a result of a...

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Retro 2

When I began writing this article, the EUR was worth HU 315. When I finished writing, it was worth HUF 293. So much about our ability to make plans. Then...

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Decline in market of mineral water

According to the GfK Hungária ConsumerScan, the market of mineral water showed decline both in terms of quantity and value last year. Sales were down by 5.1 percent in terms...

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Milk price hitting bottom

Supply prices of agricultural products were down by 27.4 percent in February 2009, compared to the same month in 2008. The price of plant products was down by 37.2 percent,...

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Buying local products voluntarily

Following many months of negotiations, a code of ethics has been signed by the representatives of retailers, farmers and processing enterprises which will become effective on 1. July. According to...

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Faster than average growth in sales of insecticides

The market of insecticides expanded by 11 percent in terms of value in the March 2008-February 2009 period, compared to the preceding 12 months, with retail sales exceeding HUF 3.5...

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Volume of foreign trade down

Export was down by 28 percent in January, compared to January 2008, while import was down by 27 percent. The balance of foreign trade showed a deficit of HUF 47...

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Private labels on the offensive

Private labels have been continuously increasing their share in retail sales for years. The assortment of private labels is widening and deepening at the same time. The perception of private...

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Demand shifting towards insect repellents with lower environmental impact

As long as insects will continue to exist, insect repellents will have a stable market. However, demand is shifting towards products which have a smaller impact on our environment. As...

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Portugal in the forefront of growth

Food retail has been developing at a remarkable rate in Portugal, which was second only to Poland in terms of quantitative growth last year. Sales of FMCG products grew by...

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Conference about free time

The average Hungarian consumer is a workaholic, working even in his/her free time, which means that free time has become more precious than money or commodities. According to the findings...

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Mainly domestic chains advertising insecticides

According to the GfK Leaflet Monitor, 450 advertisements of insecticides were published in leaflets circulated by retail chains in 2008. Only two of these were private labels. Domestic retail chains...

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Nielsen reporting from London and Brussels: „Food relatively resistant to crisis”

According to Jonathan Banks and Jean-Jacques Vandenheede from Nielsen, the number of purchases has begun to drop while demand is shifting from pleasant things towards necessary products. Everything is related...

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SOS-stores selling cheap food in Belgrad

Grocery store chains launched the so-called SOS-stores, grocery store for low-income individuals in Belgrad, Serbia. The outlet features prices 20-50% lower than regular retail rates. The freshly opened stores are...

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Crisis management with efficient communication

Crises undoubtedly shake the foundations of existing systems and lead to the appearance of better structures. Companies disappear or merge, and unusual solutions are invented, with the survivors benefiting from...

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Inflation fastest in Latvia

Consumer prices were up by 1.7 percent on average in the EU-27 countries in February 2009, compared to 2008. Inflation was slowest in Ireland and Portugal (0.1 percent) and fastest...

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Negative self regard among the aged

We were told at the Hungarian Consumer 50+ II conference held on 8. April, that people belonging to the 50+ generation in Hungary have an essentially negative regard of themselves...

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Companies getting greener

Regardless of the economic crisis, no company can afford to neglect the protection of our environment, because consumers are getting increasingly sensitive to such issues. – We spend a lot...

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The “price of fear”

According to cultural anthropologist László Bence Tarr, who regularly holds courses on stress management, it is a mistake to think that stress is an unavoidable feature of work, because stress...

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Brands love mommy-bloggers

Mommy-bloggers can easily become the big fishes of online marketing in the near future. As a matter of fact, mothers are top-consumers: they are  responsible for $2.1 trillion of U.S....

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Already huge CSR market still growing dynamically

In the opinion of Éva Bitter, independent sales consultant, CSR is a new form of communication for FMCG companies which is still quite rarely used, but can be far more...

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Ideal co-operation between manufactures and agencies IV. – You don’t have to believe everything!

According to a survey conducted by Trade magazin and Promo Power Trade Marketing Agency, 78 percent of companies are sometimes forced to choose the cheapest merchandising service and 92 percent...

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Fruit yoghurt among the biggest categories

Yoghurt consumption was up by 5 percent last year, exceeding 66,000 tonnes in the March 2008-February 2009 period. Sales in terms of value exceeded HUF 35 billion, with a 10...

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Another 40,000 unemployed

The number of people in employment dropped to 3,790,000 in the December 2008-February 2009 period, while the number of unemployed rose to 378,000, which translates to an unemployment rate of...

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Yoghurts for all occasions

If protecting one’s health is affordable and this is communicated intensively, negative market trends can be defied. Yoghurt is probably the best example for this. Sales of yoghurt have risen...

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