Market News
Specialised and convenience focused innovations
Date: 2007-08-29 08:00:00
Sales of household chemical and body care products can be boosted substantially by the introduction of innovative products. Specialised detergents are in high demand, for example. According to research by...
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Expensive problems for retailers
Date: 2007-08-29 08:00:00
According to Mike Tallent, director of Pricewaterhouse Coopers, no company is immune to theft and fraud committed by employees. As one of their recent surveys shows, 60 per cent of...
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Modern thirst quencher in modern stores
Date: 2007-08-29 08:00:00
Sport and energy drinks are among the most dynamically growing food categories. According to the Retail Index of Nielsen, retail sales have grown by 53 per cent in terms of...
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Recharged continuously
Date: 2007-08-29 08:00:00
Buying batteries has become an everyday necessity. There has been a shift in the battery market towards rechargeable batteries, as these are much more economical to use. – The market...
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Hungarian findings
Date: 2007-08-29 08:00:00
The most important findings of the survey by PricewaterhouseCoopers regarding Hungary are: • 25 per cent of the companies participating have become victims in the past two years. • Fraud,...
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Energy for everybody!
Date: 2007-08-29 08:00:00
Energy drinks have lost their exclusivity, but this isn’t bad news for retailers, as quantities have been boosted. – Things have changed completely – says László Boros, sales director of...
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Shrinking sizes, combined types
Date: 2007-08-29 08:00:00
Powder or gel? Manufacturers often use combined packaging to spare us the trouble of having to choose between the two. Washing liquids also exist to tackle special challenges. Washing powder...
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London, you dear one!
Date: 2007-08-29 08:00:00
Though London is no longer the centre of the world, but it is undeniably still one of the most important business and cultural centres and it is developing at an...
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Sales of chocolate bars rising again
Date: 2007-08-29 08:00:00
After some stagnation, sales of chocolate bars again showed growth of 11 per cent in terms of value, between June 2006–May 2007. Total sales have exceeded HUF 25 billion. Average...
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Friendly softeners – inside stores as well
Date: 2007-08-29 08:00:00
Most softeners on the market are coloured, scented , even aroma therapeutic. New methods, such as fragrance marketing are playing an increasing role in trade marketing. The owners of leading...
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From store to store in Shanghai – Metro
Date: 2007-08-29 08:00:00
Shopping tour in Shanghai. Our destinations: Metro, Lianhua (Chinese-owned supermarket chain) and Tesco. Our first stop is Metro, not only a temple but also a school of consumption here. The...
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Chocolate bars recovering
Date: 2007-08-29 08:00:00
Life is not very easy for chocolate bars nowadays. Healthy competition however, has resulted in growth not only for private labels, but also for brands successful in innovation, leading to...
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Eight out of ten households using softeners
Date: 2007-08-29 08:00:00
According to data from GfK Hungária ConsumerScan, eight out of ten households use softeners. Those living with children or in a household of 3-4 persons buy softeners more frequently than...
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Hungarian consumers changing
Date: 2007-08-29 08:00:00
Hungarian consumers have changed as much in the past 15-20 years as average European consumers have in 50 years- said Ákos Kozák, director of GfK Hungária Piackutató Intézet at the...
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Strong brands among fruit yoghurts
Date: 2007-08-29 08:00:00
Fruit yoghurt is one of the largest food categories. According to data from the Retail Index of Nielsen, retail sales were up 7 per cent by April 2007 compared to...
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Discreet hiss, discreet fragrance
Date: 2007-08-29 08:00:00
Conventional aerosol cans still account for a half of total sales in the market of air fragrances, though battery operated products show the most dynamic development. This segment receives substantial...
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Warm vodka and sweating women
Date: 2007-08-29 08:00:00
Using conventional consumer surveys, Univer had failed to increase its sales in the Russian market as expected. They have however, found another method which can help to form a realistic...
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Reliability, quality
Date: 2007-08-29 08:00:00
The significance of excellent quality and reliability cannot be over-emphasised. The long term prospects of enterprises in the food business depend on these factors. Our ability to adapt to changing...
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Excellent health among yoghurts
Date: 2007-08-29 08:00:00
Manufacturers have succeeded in linking yoghurts with the concept of health in the minds of consumers. Health-focused sub-brands are evidence of this success. Market data from Nielsen reveals favourable trends...
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HUF 1 400 per year for air fragrances
Date: 2007-08-29 08:00:00
According to data from GfK Hungária ConsumerScan , nearly half of Hungarian households bought some type of air fragrance in 2006. Regarding household income, those with at least a medium...
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Customers as accomplices
Date: 2007-08-29 08:00:00
If you have purchased a branded piece of clothing in the Italian black market lately, you are probably aware of the risk you have taken. Nowadays, it is not only...
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Channel and chain specific domestic trade marketing
Date: 2007-08-29 08:00:00
According to research and analysis by Nielsen, price discounts are not sufficient by themselves to promote sales. Discounts also need to be advertised inside and outside the stores. The ScanTrack...
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Meat products pulling prices up
Date: 2007-08-29 08:00:00
Consumer prices rose by 0,4 per cent in June 2007 and were 8,6 per cent up compared to June 2006. Prices were on average 8,6 per cent higher in the...
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More companies insolvent
Date: 2007-08-29 08:00:00
According to a recent survey by Coface Hungary, 29 per cent more companies became insolvent in the first half of this year than a year earlier. The number of liquidations...
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International perspective
Date: 2007-08-29 08:00:00
According to data compiled by Nielsen for 69 countries, including Hungary, retail sales of body care products grew by 5 per cent world-wide last year. One of the reasons for...
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Russian poultry, Italian lamb
Date: 2007-08-29 08:00:00
Agricultural Business Research Institute (AKI) monitors and regularly publishes trends in the world market of meat and poultry. The Market Price Information System of KSH and AKI can provide useful...
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From a love for wine to knowing consumers
Date: 2007-08-29 08:00:00
There is no question about; the international wine sector has gone through the most revolutionary periods its history. The same has happened to the Hungarian wine sector for different reasons....
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Everything the mouth needs
Date: 2007-08-29 08:00:00
Ever more innovative POS solutions and promotions are used by manufacturers to expand the mouth care category. Adequate impulse is very important in this category, as Hungarian consumers buy toothpaste...
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External balance improving as well
Date: 2007-08-29 08:00:00
According to the latest forecast prepared by GKI Gazdaságkutató Zrt. with the help of Erste Bank, both the external and internal balance of payments is expected to show substantial improvement....
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International wine developments
Date: 2007-08-29 08:00:00
During the Hungarian privatization, the international wine sector and market have gone through its revolutionary period what has resulted in a change we have never experienced before. The Hungarian wine...
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