Market News

CSR – what lies behind the letters

In 1987, the United Nations’ World Commission on Environment and Development established the following definition: ‘sustainable development is development that meets the needs of the present without compromising the ability...

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Two-digit decrease among frozen convenience foods and ready-made meals

ConsumerScan by GfK Hungária reveals that narrowing spending possibilities of households had a significant effect on convenience foods and ready-made meals as well. The market was expanding until 2007, when...

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Preserving industry produces less

Two thirds of the preserving industry is dominated by Hamé, Univer and Bonduelle. Last year they held back production by 15-20 percent. The canning segment’s annual sales revenue is HUF...

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Creative yearend

The end of the year was all about the holidays: an arsenal of decorational accessories lured customers and the impulse zone was full of seasonal products. Small household appliances and...

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Trade marketing toolbar – Display

What makes a display work? Why do some of them multiply sales while others remain practically invisible? Are their golden rules? What are the latest trends? To display means making...

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We economise on pizza too

The frozen pizza category has always been price-sensitive and the market has been shrinking since 2007. Despite consumers’ spending more time with cooking at home, frozen pizza sales are not...

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The frozen food market contracted

According to GfK Hungária’s ConsumerScan, 67 percent of Hungarian households bought a frozen product (pizza, meat product, potato, vegetables) at least once in October 2008-September 2009, down 1 percentage point...

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Most people would prefer free Internet content

80 percent of Internet users would like free access to Internet contents; one third want free content without advertisements, but the majority would tolerate advertisements if access was free. In...

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Environmental product charge system changed again from 1 January

As recession hit different industries to a varying extent, actors in the packaging industry sensed the crisis differently. Those who produce packaging for daily consumer goods were affected less or...

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More expensive milk chocolate egg and rabbit figures are the most popular

Easter sweets sales are expected to be around HUF 2.3 billion-2.5 billion. According to the Nielsen Retail Index, seasonal turnover growth stopped in 2008 – in volume there was an...

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Baking industry concentrates further

While last year’s grain harvest was good, low buying prices were a disappointment to farmers. The baking industry has been concentrating for years; the number of small companies is declining,...

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Retail keeps shrinking

Retail sales continued to fall in October, informs KSH’s quick report. Volume sales of retail stores were down by 4.7 percent in the first t en months of 2009 and...

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It is rewarding to care about hair

Hair dye belongs to the smaller categories on the cosmetics market, but it is very important and it expands by 3-5 percent every year. No wonder, as many decide to...

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You can look and you can touch – Easter chocolate figures

After last year’s renewal, this year it is the turn of presenting the assortment in a spectacular fashion at Bonbonetti, the market leader in Easter chocolate figures production. According to...

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Pasta prices slightly reduced – turnover remains stable

Pasta is one of the most popular food products in Hungary. It ranks eleventh among the 90 categories measured by Nielsen, measured in value. Annual retail sales are above the...

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Fewer promotional leaflets and shorter promotional periods

According to GfK Hungária’s Leaflet Monitor, comparing the first nine months of the leaflet market in 2009 with the same period in 2008 shows that the number of leaflets published...

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Easter chocolate figure market keeps shrinking

This March-April 30 percent of Hungarian households bought some kind of Easter chocolate figure, while in the same period a year earlier this ratio was around 33 percent – informs...

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Improved position for the 401-2,500 m² channel in the sweets segment

According to Nielsen, the 401-2,500 m² channel’s position improved (from 30 percent to 32) in the highest-selling sweets’ category (cooled countline sweets, sweet biscuits and chocolate bars – with sales...

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Hungary on top of the inflation list

In November 2009, in the EU-27 consumer prices were 1 percent higher on average, compared to prices in November 2008. The biggest increase was measured in Hungary (5.2 percent) and...

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The own branded products market is a 300 billion market

Almost every fourth forints that the costumers spent, went on the purchasing of own branded products last year. This is approx. 300 billion HUF – sets Nielsen market research company,...

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Slowly the spring will come in the Hungarian economy

The tempo of the decline in retail turnover can slow down, decrease will stop in industrial production and sales – indicates the publication of Ecostat Economic Research, called Mikroszkóp. According...

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Hungarian paprika in Japan

Hungarian peppers are grown in Szolnok’s Japanese twin town: in Yuza. The vicinity of the town became an important pepper-growing area within the country, so there is a chance that...

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Third of the adult population in Hungary celebrates Valentine's Day

Some people think that Valentine's Day was invented by the lingerie, chocolate, balloons, and plush teddy bear manufacturers. Valentine's Day is a big business and the supermarket chains are eager...

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The crisis and the bad weather worsened the performance of agriculture last year

The agricultural performance declined in 2009 to its one-third – said Gőgös Zoltán, the Secretary of the Ministry of Agriculture and Rural Development, on the event of the Pest County...

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Less credit applications for greater amounts

According to the datas of the Hungarian Development Bank; the borrowing mood of the companies decreased, but the value of credit applications increased. The average of the previous loan applications...

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Sustainable growth can cost tens of thousand billions

According to the report of the Business Council for Sustainable Development (WBCSD), consist of 29 large companies; The shift to sustainable development generates huge market demand and business opportunities worldwide....

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Swiss chocolate manufacturers closed a bitter year

The crisis affected badly the turnover of Swiss chocolate manufacturers: according to the trade association of manufacturers; for the first time in six years, the sales volume and revenue also...

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Men have better salary than women at all age of groups

In Hungary, men and those people have the highest salaries, who are facing with retirement. The average income for men in all age of groups is higher, than the salary...

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Improving sentiment in the euro area

The business sentiment in the euro area improvemed further in January this year. According to the datas of the German IFO Institute for Economic Research; the comprehensive business sentiment indicator...

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Last year – with a significant surplus – foreign trade turnover declined

According to the preliminary datas of the Central Statistical Office; the value of export was 16 729 billion HUF, while the value of import was 15 439 billion HUF last...

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