Two-digit sales growth
There has been significant growth in grill sausage sales: value sales grew 14 percent and volume sales increased by 18 percent between March 2013 and February 2014. Annual market value was around HUF 1.4 billion and it approached 800 tons in quantity. Sales are strongly concentrated, stores with a floor space above 2,500m² realised 47 percent of value sales, but in the base period they had a bigger, 52-percent share. The 401-2,500m² channel’s share was up 4 percentage points at 45 percent.
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