News and articles

By creating coffee farms that use soil renewal practices, Nescafé ensures the coffee consumption of the future generation

Climate change and unsustainable farming are seriously damaging the structure of the soil, which also causes serious damage to coffee-growing areas. In order to restore healthy ecosystems, Nestlé has come...

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Aldi also scraps best before dates on fruit and vegetables

Aldi has become the latest retailer to remove best before dates from around 60 of its private label fruit and vegetable products, in order to help fight food waste. As...

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Slower growth rate in e-commerce in the first half of 2022

Domestic online sales were worth HUF 570bn in the first six months of 2022, having grown by 14.5%. In the last two years the pandemic gave a boost to digitalisation,...

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Carrefour Italia opens first remodelled hypermarket

Carrefour Italia has started remodelling its hypermarkets in Italy and has reopened its store in Turin. The project seeks to provide a newer and more complete shopping experience, in order...

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Our country and Dunaföldvár have become the epicenter of European grain biorefining in the last 10 years

Climate change, food security, energy crisis. The world’s leading companies are constantly looking for solutions to this triple challenge in a constantly changing market environment. Europe’s largest biorefinery, Pannonia Bio,...

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Coop Sweden offers cheaper electricity to partners

Coop Sweden is partnering with Fortum, so that it can offer a lower electricity price to members, as well as the opportunity to earn points on their electricity use. The points...

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Walmart rolls out October holiday deals event

Retailers are offering early holiday deals to incentivize shoppers to make their holiday purchases well before Black Friday or Cyber Monday. Like Walmart, other retailers like Kohl’s, Amazon and Target...

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SPAR International Opens First Kazakhstan Outlet

Retailer SPAR International has announced the brand’s entry into Kazakhstan following the opening of the first EUROSPAR Supermarket in Almaty.   The license to operate the brand in the country...

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Ferrero UK rolls out new Tic Tac Fresh

errero UK is launching a new product range, Tic Tac Fresh, into grocery and convenience stores now, available in three flavours – Cool Cherry, Strong Mint and Grapefruit Mint. The...

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Szerencsi ZERO% 100 g / 105 g pralines

Szerencsi Zero% products contain no added sugar, because they are sweetened with maltitol. In addition to the well-known 6 flavours of the ZERO% 21g product range, 100-year-old Szerencsi has entered...

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Renewal inside and out: the packaging and recipe of XIXO Orange and XIXO Lemon have also changed

We’ve already heard about spring renewal, but why not autumn too? XIXO has now changed the packaging and recipe of two popular XIXO flavors, XIXO Orange and XIXO Lemon, inside...

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Starbucks® Signature Chocolate hot chocolate with 42 per cent cocoa content

A special combination of cocoa beans and velvety smooth chocolate flavour have inspired this delicious Starbuck hot chocolate, for you to prepare at home. Contact: Nestlé Hungária Kft. Fanni Kiss brand...

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Railway freight traffic increased eightfold

While less goods were transported by road and water in the first half of this year than a year earlier, the railway maintained its performance, and the volume of pipeline...

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Growing demand for needles – increased controls

Due to the surge in needle thread demand across the country, deliveries also increased. In the spirit of this, the EUTR authority of the National Food Chain Safety Office (Nébih)...

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European customers are under pressure, but Christmas can be a ray of hope

According to two NielsenIQ studies, even though inflation has a strong impact on European shoppers, they are sticking to their Christmas shopping plans for the time being. NielsenIQ Consumer Insights’...

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SPAR strengthens its franchise network

The SPAR partner program is 10 years old, and currently has a total of 242 stores in 114 settlements. The sales revenue of the franchise stores exceeded HUF 82 billion...

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(HU) TikTok, Insta, fb, story telling újdonságok… ONLINE TRADE MARKETING KLUBÜLÉS 

Sorry, this entry is only available in HU....

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Black Friday 2022: this is how our willingness to spend changes during the livelihood crisis

Despite the economic and livelihood crisis, half of the population plans to buy something during Black Friday. Hungarians would spend an average of HUF 41,000 during the pre-Christmas sales period,...

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This year, these companies won the Effekt 2030 award

This year’s competition for the Effekt 2030 – Community Investments award was characterized by a prestigious field and close competition. The recognition was once again awarded to the companies applying...

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How do online stores take advantage of this year’s peak season?

Inflation rates have skyrocketed, but this is not reflected in the decrease in the number of online purchases, claims Bogdan Colceriu, head of Frisbo. According to the CEO of the...

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42 percent of Hungarian SMEs do not have a sustainability plan – Generali’s EnterPRIZE program encourages good examples

The Generali Group recently published the first results of its SME survey with Bocconi University. While a quarter of businesses keep environmental and social sustainability aspects in mind during their...

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The first two-Michelin-star restaurant in Hungary and Startup Plastic Surgery are launching a joint challenge for environmentally friendly catering

The challenge of the incubation program is for young teams who could help with an innovative idea to replace vacuum packaging in an environmentally friendly way. In November 2022, Startup...

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BDO: The EU’s “green” obligations are a serious burden for companies

The EU’s green transition strategy imposes significant tasks not only on large companies, but also on companies in the SME sector and their managers, which essentially has not eased despite...

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More muscular body care segment

According to Zsófia Gózon-Karajz, L’Oréal Magyarország Kft.’s trade marketing manager, global demand keeps rising for body care products. “Body care is important in every season, even though our skin is...

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New plant-based store concept from Billa

Billa has developed a new store concept called Billa Pflanzilla, which focuses only on plant-based products and has more than 2,500 SKUs. The store is located on Mariahilfer Strasse and...

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Grubhub and Gopuff team up for grocery and alcohol delivery

Grubhub and Gopuff are partnering to provide fast delivery of grocery items, alcohol and essential items. The new partnership will see the Chicago-based food delivery platform tap into Gopuff’s warehouses...

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Boots vows to deliver the most affordable Christmas ever

Boots has said this Christmas will be its “most affordable ever” as shoppers are expected to spend less due to the cost-of-living crisis. According to its research, two thirds of...

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Csíki Sör is closing three of its centers in Hungary

Csíki Sör Manufaktúra will close its locations in Debrecen, Győr and Hódmezővásárhely from the first of November, the company announced on its Facebook page. “From the first of November, we...

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Diageo Acquires Coffee Liqueur Brand Mr Black

Diageo has announced the acquisition of Mr Black, an Australian premium cold brew coffee liqueur brand.   Mr Black was launched in 2013 by designer Tom Baker and award-winning distiller,...

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Signature 40: Brand and trade marketing manager ranking

This year is the first that Signature 40, the ranking of brand and trade marketing managers is published, based on the idea of Ádám Vaszary and Márton Nagy. No less...

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