Pepsi To Roll Out New Branding To Mark 125th Anniversary

By: Trademagazin editor Date: 2023. 08. 29. 09:10

Cola giant Pepsi will roll out its new logo and visual identity as part of its 125th anniversary celebrations.

On the occasion, the company offered free Pepsi to everyone across the US on 28 August to mark the official birthday of the brand.

The celebrations will also see the launch of new commercials, featuring the new brand design, the company added.

The cola giant has also announced a 125-day campaign, commencing on 28 August 2023 and leading up to New Year’s Eve, which will see the launch of 125 types of programming including immersive events, social content moments and giveaways.

From 19 – 15 October, Pepsi will offer an immersive restaurant experience at The Pepsi 125 Diner in New York City.

The decor will mirror the sets of some of the most memorable Pepsi commercials and feature memorabilia from the Pepsi archives, while also celebrating the brand’s new look and feel.

The food menu will offer popular diner items alongside unique Pepsi creations, old and new.

ESM