News and articles
Escape to victory
Date: 2007-01-31 08:00:00
Very different strategies might all be successful in the market of frozen products – this is the conclusion I came to after analysing the answers I got from market players....
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Something has begun
Date: 2007-01-31 08:00:00
More characteristic shelves, more versatile scales, more attractive refrigerators; Hungarian store furniture is beginning to catch up to Western European standards. This is not only a question of money. Attitude...
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Russ Chapman was right
Date: 2007-01-31 08:00:00
Since sales organisation change constantly, the task is to achieve and maintain a “dynamic balance” where we adopt to market conditions, but also meet internal, corporate expectations. Sales activities should...
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Europe and wine
Date: 2007-01-31 08:00:00
Major changes are coming in EU regulations for the wine market. A surplus of wine has accumulated in the EU and exports are growing more slowly than imports. The reforms...
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Euronics expanding in Budapest
Date: 2007-01-31 08:00:00
Euronics opened its fourth store in Budapest on 9. November. The new concept of the chain is reflected in the 550 sqm store space, innovative products are given special attention....
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Törley a millionaire in Estonia
Date: 2007-01-31 08:00:00
Törley Pezsgőpincészet is constantly expanding its exports. Estonia is one of the export markets, where Törley champagne has been available for 15 years. Sales are continuously growing, with a 60...
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The market has expanded both in terms of value and volume
Date: 2007-01-31 08:00:00
Fruit tea has become more popular than black tea, according to November 2006 – October 2006 retail figures. Herbal tea and green tea have also gained market share at the...
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Dry wines finding their way to the consumer
Date: 2007-01-31 08:00:00
Domestic wine consumption continued to grow last year. Half of the households buy wine occasionally, while 41 per cent never consume wine. Average consumption was 20,1 litres per household in...
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Bonbonetti
Date: 2007-01-31 08:00:00
Product innovations by Bonbonetti are Queen Konyakmeggy and Bonbonetti Moments, a dessert with peanut cream in seasonal packaging for Easter: plastic eggs....
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Lánchíd Klub open meeting again
Date: 2007-01-31 08:00:00
The ACNielsen gave a review of the most important product categories on the Lanchid Club open meeting. Growth was recorded for three-quarters of the 86 categories, mainly as a result...
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He has chosen soft drinks
Date: 2006-11-20 08:00:00
Sandor Baja has become the export director of Eckes granini GmbH & Co KG, his responsibilities being foreign sales in France, Austria and Germany. Previously he had been marketing director...
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EU testing rice from the US
Date: 2006-11-20 08:00:00
Food safety experts of EU member countries have decided to begin testing rice shipments from the US to stop deliveries of genetically engineered products. The costs of testing in European...
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Small stores in a strong position
Date: 2006-11-20 08:00:00
The value of retail sales of spirits grew by 8 per cent, while the quantity of sales grew by 4 per cent in the October 2005–September 2006 period compared to...
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Production of sweets is shrinking, consumption is not
Date: 2006-11-20 08:00:00
The Hungarian confectionery market grew by 1.5% last year. The domestic range of products meets the Western-European standards, and the market is ruled by the biggest European producers. The competition...
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Consumers have got over the shock
Date: 2006-11-20 08:00:00
The Consumer Confidence Index has only shown a slight decrease of 3 points in September, compared to June, stopping at 149 points. Expectations regarding household income and the financial position...
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Sponsorship step by step
Date: 2006-11-20 08:00:00
Based on the consequences drawn from Megasztár, TV2, at the launch of Megatánc, put an emphasis on the exclusive presence of the sponsors. As a new element TV2 integrated two...
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The same company, but the task bigger
Date: 2006-11-20 08:00:00
Aldo Siegrist has been appointed managing director of Nestle Hungaria Ltd. He has been working for the company for a long time, and has learnt that every new position brings...
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BIT and BUD are not the same
Date: 2006-11-20 08:00:00
According to a ruling by the Court of the EU, the trademark „BIT” cannot be mistaken for „BUD”. The Court has dismissed a suit filed by Bitburger Brauerei for banning...
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Palinka reborn
Date: 2006-11-20 08:00:00
Palinka has definitely benefited from EU rules regarding protection of origin. New flavours and designs keep appearing in the market, helping to boost sales. Since Hungary became the sole country...
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From German to Latin taste
Date: 2006-11-20 08:00:00
Hungary’s geological treasures create an environment where the mineral content of natural mineral water is high, and exceptionally healthy for human consumption. The output of the Hungarian production was 700...
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Hyper markets responding to challenge by discount chains
Date: 2006-11-20 08:00:00
70 per cent of French retail trade in food is concentrated in the hands of the five biggest companies. The largest European chain, Carrefour has its HQ in France and...
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Answers to puzzles at Packforum®
Date: 2006-11-20 08:00:00
This is the third year that Packforum®, the packaging technology demonstration centre of Sealed Air Cryovac has hosted a commercial press day on 21. September. The subject presented was the...
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The First Hungarian at the top of Coca-Cola Company
Date: 2006-11-20 08:00:00
The board of directors of Coca-Cola Hellenic Bottling Company (CCHBC) has appointed Jozsef Tarsoly managing director as from August 15, with full business responsibility for the company in Hungary. “I...
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Expanding trade between India and the EU
Date: 2006-11-20 08:00:00
The volume of trade between India and the EU will reach EUR 70 billion in the next two years, while only EUR 48.5 billion is expected for 2006. If the...
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Larger size shower gels are more popular
Date: 2006-11-20 08:00:00
Shower gel sales continue to expand: retail sales in excess of HUF 10 billion showed an increase of 8 per cent in terms of value and 14 per cent in...
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