News and articles

(HU) Februárban drágulnak a pékáruk

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(HU) 10 milliós bírság a Danone-nak

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(HU) Kompromisszum a vodkacsatában?

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(HU) Polip, lazac jótékonyságból

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Délhús in merger with PICK

Délhús Zrt. merged with PICK Szeged Zrt. On 30. November. The company will continue to operate under the name PICK Szeged Zrt. The company is expected to operate more cost...

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Successful tableware campaign by SPAR

Even SPAR experts were astonished by the incredible success of their tableware campaign. The result of the promotion lasting four months was equal to the annual WMF pot consumption of...

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Damocles’ sword and in-store marketing

Efficiency of in-store promotional tools had been considered to be immeasurable for a long time. This is changing however, as a result of trade marketing methods becoming more widely used....

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We are the most pessimistic

Eurochambres has prepared a survey of 78 thousand companies from 27 European countries. While Danish companies proved to be the most optimistic about future prospects, Hungarians were among the most...

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COTY Hun­ga­ry in the Esp­rit

New products from COTY Hun­ga­ry in the Esp­rit range are: Ho­ri­zont (Eau de Toilette, Deo Natural Spray) for women and (Deo Natural Spray, After Shave) for men. A cosmopolitan approach...

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Is it worth it?

I can only hope that the food scandals of recent weeks will serve as a warning to all players in the food market. They should consider carefully, whether short-term profits...

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Szentkirályi past the exams

Szentkirályi Ásványvíz Kft. has passed the most prestigeous, internationally accepted quality assurance exams by the end of 2006. Szentkirályi Ásványvíz begun setting up its quality assurance project in collaboration with...

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Question:

The most notable scandal of the recent period was probably the Megatrade business. The responsibility of retailers in connection with the scandal, as well their preparedness to avoid such tricks...

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Cover up?

POS tools in Hungarian stores are far inferior to those used in Western European stores. The question is: why? Manufacturers and their agencies complain that quality is of secondary importance...

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