Missing labeling, USD 20 million damage

By: trademagazin Date: 2007. 09. 10. 00:00

A warning, that the Trade Aid's chocolate bars may contain traces of nuts and/or dairy products which can cause anaphylaxis was left off a labelling print run at the Belgian chocolate factory. More than 100,000 chocolate bars mast be relabelled.

 A chocolate bars may contain traces of nuts and/or dairy
products which can cause anaphylaxis, a potentially fatal allergic reaction. As
little as 1/2000th of a peanut can cause a lifethreatening reaction in some
people, according to Allergy New Zealand.
It issued an allergy warning, and sent thousands of warning
stickers to retailers, so bars which have not been sold can be relabelled. About
27,000 chocolate bars have been relabelled, and another 65,000 being shipped to
New Zealand will also have to be relabelled. The hitch was expected to cost
Trade Aid $20,000.

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