Healthy Europeans – the Probiotics market will double in the next years in the EU

According to Frost & Sullivan's market riport, the European food and beverage probiotics market is expected to more than double by 2013.

 
The Strategic Analysis of the European Food and Beverage Probiotics Market,
says the market is expected to rise from its 2006 position of €45.4m to €120.3m
by 2013. By sector, the dairy yoghurt and yoghurt drink application sector
accounts for the highest market share, but the rate of growth is expected to
slow, the report predicts.
In Western Europe the largest value markets are led by Germany, closely
followed by France and the UK. In Southern Europe the Italian market for
dietary supplement probiotic products is the largest in Europe. However, in
other market segments, the awareness of dairy probiotic products are relatively
low in both Italy and Greece.
Eastern European markets have recently started growing, the report said.
Probiotics for younger children are already growing healthily, with increasing
numbers of products developed each year.
Legislation EC 1924/2006, which came into force in July 2007, means any food
product claiming to have a health or nutritional benefit must be backed up by
scientific evidence and meet a list of European Commission approved wording.