News and articles
The website of Mars has been renewed
Date: 2010-09-24 00:01:02
Mars Hungary uptated its website with richer informations, international and domestic corporate news and with raising awareness examples in September 2010. The focus remains on the five principles ensuring the...
Read more
Henkel strengthened its leading position in the sustainability ranking
Date: 2010-09-24 00:00:58
Henkel, had been included to the Dow Jones global sustainability index (DJSI World) and to the Dow Jones Europe Sustainability Index (DJSI Europe) for the fourth time. The company is...
Read more
The 23-meter-high warehouse was built in three weeks
Date: 2010-09-24 00:00:21
In Hungary, a growing need occured for the Leier custom-made concrete elements, that are fast, economical, flexible in both vision and building construction methods. The custom-made concrete elements of Leier...
Read more
MINI Cooper design with Coca-Cola light
Date: 2010-09-24 00:00:01
The Coca-Cola light continues last year’s highly successful Fashion Designer program with Car Designer program this year. This time, the design of a white Mini Cooper can be planned with...
Read more
Illusory retail sales growth
Date: 2010-09-23 00:04:31
The interviewed analysts explain the small retail sales growth of this July, with the increase of VAT last year. The volume of retail sales in July rose for the first...
Read more
Sugar beet production is worth in Hungary
Date: 2010-09-23 00:04:09
The one and only Hungarian sugar factory produces 120 thousand tons of sugar this year, which is more than the quota of the European Union. The Magyar Cukorgyár Zrt. (Hungarian...
Read more
One billion support for the school milk program
Date: 2010-09-23 00:04:01
Compared to this year's 400 million HUF, the government will support the school milk program with over one billion HUF next year, although a few years ago, the support was...
Read more
The new Alimentaria&Horexpo Lisboa project has attracted the interest of the entire sector
Date: 2010-09-23 00:03:58
Alimentaria&Horexpo Lisboa is the latest Alimentaria Exhibitions project. The trade show represents the creation of the largest business venue in Portugal for the food and drinks industry, distribution, the hospitality...
Read more
Törley and György-Villa wine auction successes
Date: 2010-09-23 00:03:04
Another record was set up on the charity wine auction of the 19th Budapest International Wine and Champagne Festival. The total amount of 3 million 300 thousand HUF was offered...
Read more
Smaller apple yield Europe-wide
Date: 2010-09-23 00:01:01
This year, the apple will certainly getting more expensive, because one third of the expected crop was damaged by storms and pests. The are also problems with quality, because a...
Read more
Tesco does not launch a web store in Hungary yet
Date: 2010-09-23 00:00:25
While Tesco launches its online store in Poland and in the Czech Republic next year, in Hungary we should wait for Tesco’s webstore. According to Philip Clarke future CEO of...
Read more
Spicy and Mediterranean Füstli: Hungary’s favorite sausages, in two new tastes
Date: 2010-09-23 00:00:05
Füstli became a notion among the meat lovers and is synonymous with the most delicious sausage, which is produced by a unique by technology on the Hungarian market. The Füstli,...
Read more
Kométa debuted with a new TV spot
Date: 2010-09-23 00:00:01
The Kométa ’99 ZRt. is working together with a new advertising agency. The Creative Partners won the company’s brand communication commission on a restricted tender, for about two months ago....
Read more
Beer is on top of promotional products’ ranking
Date: 2010-09-22 08:00:00
Nielsen analyses promotional sales in fifteen food categories in hyper- and supermarkets. Altogether 44 percent of category sales (in value) were realised in promotion in the first half of 2010...
Read more
Beer fountain on the main square of Bőcs
Date: 2010-09-22 08:00:00
On 12 August a fountain was inaugurated on the mains square of Bőcs (the birthplace of Borsodi beer) from which beer can also be drawn. The idea came from the...
Read more
Joya Soy Drinks
Date: 2010-09-22 08:00:00
TJoya soy drinks are made from Austrian soy beans. These products are guaranteed to be of 100% plant origin, GM-, lactose-, gluten-and cholesterol-free....
Read more
All brands fight dandruff
Date: 2010-09-22 08:00:00
The hair care market improved in value, but there was a decrease in volume. Anti-dandruff products still have the biggest market share, followed by dry hair and dyed hair products....
Read more
Hungarian consumers plan their shopping in advance
Date: 2010-09-22 08:00:00
Hungarian shoppers are some of the most conscious in Eastern Europe: 82 percent of our compatriots say they plan their shopping in advance. More than half of Hungarian shoppers (55...
Read more
We like to buy chilled candy bars for our children
Date: 2010-09-22 08:00:00
According to GfK Hungária’s ConsumerScan, the consumption of chilled candy bars is closely connected to the presence of children in the family. While families with children are responsible for buying...
Read more
Heineken Hungária’s new CEO
Date: 2010-09-22 08:00:00
From SeptembervOladele Ajayi is the new CEO of Heineken Hungária. The first African manager in the Heineken Group to lead a Central European member company came from Nigeria. He studied...
Read more
EuroShop: marketing-at-retail in focus
Date: 2010-09-22 08:00:00
Ten Hungarian companies will be exhibiting at Düsseldorf’s EuroShop. The world’s biggest retail technology trade fair is held every three years, next time on 26 February-2 March 2011. Szilvia Máté,...
Read more
Mizo Cheese
Date: 2010-09-22 08:00:00
For those customers who prefer quality and traditions, and appreciate expertise....
Read more
Facing innovations
Date: 2010-09-22 08:00:00
The facial care category managed to grow, but the market share of cheaper and private label products increased in this category too. Branded product manufacturers stepped up their efforts by...
Read more
Consumers did not feel more inclined to buy in the summer either
Date: 2010-09-22 08:00:00
According to KSH’s quick report, volume sales in retail were down by 4.7 percent in the first six months of 2010 and by 4.6 percent in June, compared to the...
Read more
Demand is shifting towards higher lemon content
Date: 2010-09-22 08:00:00
Lemon juice sales decreased in volume but increased in terms of value in the past period. Ágnes Chvojka, Maspex Olympos Kft.’s junior brand manager explained this with this year’s unfavourable...
Read more
An information security prized was founded
Date: 2010-09-22 08:00:00
At the ITBN 2010 conference at the end of September the best Hungarian and foreign-owned information security manufacturers, service providers and advisors will be awarded with the ITBN Security Prize....
Read more
A ‘thank you’ to customers
Date: 2010-09-22 08:00:00
On 25 August the Tesco Clubcard loyalty programme commenced: after buying something in a Tesco store shoppers receive a point on their personal accounts after every HUF 200 spent. When...
Read more
Energizer Battery
Date: 2010-09-22 08:00:00
The new, further developed alkaline High Tech product range is a real novelty. In comparison with the earlier Ultimate alkaline battery it performs 20% better in digital devices....
Read more
Manly development on the body care market
Date: 2010-09-22 08:00:00
The body care market can be divided into three categories: shower gels, deodorants and body lotions. In the first two categories versions for men are available in almost as high...
Read more
The food industry was one of the losers again
Date: 2010-09-22 08:00:00
According to KSH, in 13 sub-sectors of the processing industry 9 experienced volume growth. The third biggest sub-sector, food, beverage and tobacco production declined by 5.6 percent because of falling...
Read more