News and articles
Törley Champagne is 125 years old
Date: 2007-02-28 08:00:00
Törley József started champagne production in Budafok in 1882. A series of events begun on 13. January to commemorate this date, with a jubilee concert in The National Gallery. Among...
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Spar concluding an exceptionally good year
Date: 2007-02-28 08:00:00
SPAR Magyarország will continue its dynamic expansion in 2007, with 3 INTERSPAR hyper markets and 15 SPAR supermarkets to be opened. The company continues to lead the market in the...
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A few innovators and a lot of followers
Date: 2007-02-28 08:00:00
The invasion of private labels and no name products following our accession to the EU, certainly pose a challenge for the manufacturers of salty snacks. The first results of renewed...
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Virtual marketplaces
Date: 2007-02-28 08:00:00
Web sites which help businesses to make business electronically exist on the Internet. The operators of Agrágkapu introduced e-commerce into a field that is very remote from the IT scene....
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What will be on the blacklist?
Date: 2007-02-28 08:00:00
Hungarian legislation related to the adaptation of EU principles regarding unfair trade practices, will be published before 11. June this year. Some marketing campaigns will automatically result in a fine...
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New Clickpaq packaging
Date: 2007-02-28 08:00:00
New Clickpaq packaging which can be sealed again after opening, helps to preserve the quality and aroma of coffee. The fact that the new packaging stands out from its surroundings...
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Gold is too exclusive?
Date: 2007-02-28 08:00:00
According to a regional survey prepared for MasterCard, clients living in Hungary regard services available for gold and platinum card holders as too exclusive and distant and they would prefer...
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New look for Pilsner Urquell
Date: 2007-02-28 08:00:00
Pilsner Urquell, one of the key brands of SAB Miller has a new look world-wide. The new packaging continues the practice of mixing tradition with innovation which has made the...
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Brushing teeth more frequently
Date: 2007-02-28 08:00:00
One of the signs of the spreading of health-consciousness is that more toothpaste and toothbrushes were sold last year than a year earlier. This was one of the findings of...
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Shopping from the armchair
Date: 2007-02-28 08:00:00
According to an estimate by GKI Zrt., the volume of retail trade via Internet has reached HUF 12 billion in 2004, exceeded HUF 19 billion in 2005 and was between...
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Misleading unless considered carefull
Date: 2007-02-28 08:00:00
Examples of trade practices regarded as unfair and misleading: – Claiming wrongfully, that the retailer is a signatory of the Code of Conduct. – Using a certificate of quality or...
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Tea- experience to let us know what we like!
Date: 2007-02-28 08:00:00
Some nice, tea sommelier ladies tried to catch my attention in mid-October, when we still believed that winter was coming. They succeeded and I was soon heading towards the cash...
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Spar starting the year in Kecel
Date: 2007-02-28 08:00:00
Spar Magyarország Kft. opened their first new store this year in Kecel. The supermarket is the first Spar store in the city and the 190th store opened in Hungary. The...
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Twinings: 150 years
Date: 2007-02-28 08:00:00
Twinings House is celebrating its 150th anniversary this year. Stephen Twinings held a lecture in Budapest about the best known tea house in England and their products....
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More teeth to whiten
Date: 2007-02-28 08:00:00
Even whiter teeth, with electric toothbrushes is the trend for the toothpaste and toothbrush market. The big categories in mouth care are only developing very slowly, since Hungarian mouth care...
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21st. Century solutions at Gulyás
Date: 2007-02-28 08:00:00
– Having an integrated IT system is essential in Hungary today. This is why we have begun completely reorganising our structures, including our IT systems – says Attila László, strategic...
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Staud: small store with a big plant
Date: 2007-02-28 08:00:00
What has kept the Staud family food store alive since1880 in the marketplace of a district called Ottakring in Vienna? The key to the secret is in the jam factory...
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Having tea with IMIGe
Date: 2007-02-28 08:00:00
Tea businesses often advertise their products in places where surfaces belong to IMIGe. Advertising at the point of sales is however, most frequent, as this is where customers can be...
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Nine campaigners for brand awareness
Date: 2007-02-28 08:00:00
The eighth advertising campaign of the Hungarian Brands Association begun in early February. Nine well known brands like Beiersdorf, Bunge, Gyermely, Henkel, Magyar Cukor, Nestlé, P&G, Reckitt-Benckiser and Unilever are...
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Drugstores improve their position
Date: 2007-02-28 08:00:00
The market of hand and body care lotions is approaching HUF 8 billion in value. The Retail Index of ACNielsen shows moderate expansion last year with growth of 1 per...
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NaturAqua in Green
Date: 2007-02-28 08:00:00
The new member of the popular NaturAqua product line, the half litre bottle NaturAqua Enyhe is sold in green packaging now. The recommended consumer price of the product will be...
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It’s easier together
Date: 2007-02-28 08:00:00
Take two well known brands which complement each other. Mix sales and marketing experience with a shooting star from a developing category and you get the SIÓ-ECKES-Szentkirályi recipe. Take two...
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Chio Chips
Date: 2007-02-28 08:00:00
The film appeals people who are real spring onion lovers showing an exaggerated situation: The protagonist is pouring a huge bowl full with chopped spring onions on his bread. There...
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Sugar with bio-gas
Date: 2007-02-28 08:00:00
Magyar Cukor Zrt., has produced 150 thousand tons of sugar since December. Almost one million tons of sugar beet from more than 19 thousand hectares was used to produce this...
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Opportunities in the Balkans
Date: 2007-02-28 08:00:00
Assisting Bulgaria and Romania in catching up with older EU states might be a promising opportunity for Hungarian enterprises in the food and retail business. At the moment, the 30...
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Body care in new colours
Date: 2007-02-28 08:00:00
Looking at market research data only, we might get the impression that no big changes are taking place in the category of hand and body care products, although a number...
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Civilised people like mineral water
Date: 2007-02-28 08:00:00
Practically all groups of Hungarian society drink mineral water. According to data from the joint Product Media Index of GfK Hungária and Szonda Ipsos, three-quarters of Hungarian households buy mineral...
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Sport Kextrém!
Date: 2007-02-28 08:00:00
An exceptionally large amount of energy for customers and an exceptionally great opportunity for you – this is the new Sport Kextrém! Crispy biscuit with rum and chocolate flavouring and...
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