News and articles
Alimentaria: opening to the East
Date: 2007-05-30 08:00:00
Alimentaria, the food exhibition in Spain, one of the biggest European markets is becoming truly international. The event to be held between 10-14. March 2008 will be attended by more...
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Alcohol-free beverage becoming an international star
Date: 2007-05-30 08:00:00
Retail sales of alcohol-free beverages showed the biggest growth in terms of value last year. Total sales exceeded USD 200 billion, according to a global analysis by Nielsen titled „What”s...
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Positive experience for Mary-Ker
Date: 2007-05-30 08:00:00
Mary-Ker Kft., the second largest manufacturer of pasta begun working on innovation related to the healthy lifestyle and was contacted by Alexandra Béres in the second half of 2006. As...
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Food offensive broken
Date: 2007-05-30 08:00:00
The total volume of retail trade was practically the same in February 2007, as a year earlier. Revenues generated by retail trade in the first two months of 2007 totalled...
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Spring turkey slice
Date: 2007-05-30 08:00:00
Spring turkey slice, the chicken slice with dried apricot and the turkey slice with vegetables are meat products of exclusive quality which form part of the Alexandra Béres Weight Control...
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Current figures about our FMCG market
Date: 2007-05-30 08:00:00
Retail sales of food grew by 11 per cent in terms of value between April 2006 and March 2007. There was double digit growth in 22 categories, while there was...
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Bad habits need to be changed
Date: 2007-05-30 08:00:00
Pápai Hús ZRt. found a new general director in February, Dr. Tibor Lóránth. During his career, he had practised as a vet, worked as head of sales in Bábolna Takarmányipari...
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Birthday party
Date: 2007-05-30 08:00:00
Sió celebrated its 30th birthday with a spectacular party for the key partners of SIÓ-ECKES Kft. Endre Fazekas general director and János Barna, sales director spoke about the highlights of the...
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Panorama of drinks before the heat
Date: 2007-05-30 08:00:00
A warmer climate is not the only reason behind the expansion seen in the sales of alcohol-free beverages. More comprehensive brand strategies, deeper knowledge of consumers and innovation also make...
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Six Rauch products based on Weight Control
Date: 2007-05-30 08:00:00
Rauch was among the first companies to join the Weight Control program of Alexandra Béres, as the values represented by Nativa Tea & Water and Rauch Ice Tea light products...
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Food above inflation
Date: 2007-05-30 08:00:00
The average rise in consumer prices was 0,5 per cent in April 2007, while price rises totalled 8,8 per cent for the previous year. According to a report by KSH,...
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The new Theodora lemon-grapefruit
Date: 2007-05-30 08:00:00
The new Theodora lemon-grapefruit flavoured still drink and the apple-pearl flavoured sparkling drinks based on Theodora Kereki mineral water are available in 1 litre size in stores....
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Billions – on conditions
Date: 2007-05-30 08:00:00
By signing the New Hungary Development Plan on 9. May, it was finally decided how much money will be available from the total of HUF 7,000 billion for development of...
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Haribo after Hasbro
Date: 2007-05-30 08:00:00
Haribo Hungária Kft. has a new managing director, Ákos Perjés. Earlier, he had spent five years with Hasbro Magyarország Kft. in a similar position. He has also had considerable experience...
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Slovakian legend in the Hungarian market
Date: 2007-05-30 08:00:00
The soft drink Kofola is now available in Hungary. It is not only a leading brand in Slovakia with a market share of 30 per cent, it also holds a...
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Szentkirályi wants a quarter of the market
Date: 2007-05-30 08:00:00
Szentkirályi Ásványvíz Kft. achieved revenues of HUF 4,3 billion last year. The company intends to achieve 20 per cent growth and a 25 per cent share in the Hungarian market...
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Weight Control products in the process of listing by Kaiser Food
Date: 2007-05-30 08:00:00
Kaiser Food Élelmiszer-ipari Kft. has displayed interest in the Weight Control program of Alexandra Béres from the beginning. Five products which belong to the program and had been developed with...
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Lunch carrying less weight
Date: 2007-05-30 08:00:00
According to a study titled “Eating habits” by GfK Hungária Piackutató Intézet , the significance of daily meals is changing. Dinner is becoming the main meal of the day for...
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Korona ® Béres Alexandra
Date: 2007-05-30 08:00:00
A choice in brand category, higher quality service, satisfied consumer, positive price/value ratio, attractive packaging, exceptionally good cooking properties, up-dating assortment. Supports healthy lifestyle and is free of cholesterol....
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Criteria criticised
Date: 2007-05-30 08:00:00
The National Association of Food Processing Enterprises (ÉFOSZ) is confident that their recommendations will be taken into consideration in working out the details of operative programs. Approximately HUF 30 billion...
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Changes at the top in Co-op Hungary
Date: 2007-05-30 08:00:00
The shareholders' meeting of Co-op Hungary has decided to separate the position of president from that of CEO. Lajos Csepeli has been appointed new president of the board for a...
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Credit cards are for getting over difficulties
Date: 2007-05-30 08:00:00
According to a study prepared for MacterCard, Hungarian small to medium enterprises use business credit cards primarily as a source of short term bridge financing. According to clients, no fee...
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Suitcases from Thailand
Date: 2007-05-30 08:00:00
Coca Cola Magyarország introduced a new limited edition product under the name Fanta World Mangó in April. Street theatre performances will also be used to promote the product, as this...
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Fortunate taking off
Date: 2007-05-30 08:00:00
Modern and healthy products distributed by Fortunate fit well into the Weight Control program, which made it quite natural for them to join the program. They will start with nine...
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Feeling like travelling again
Date: 2007-05-30 08:00:00
The number of nights spent at commercial places of accommodation by foreign and domestic guests in the first quarter of the year grew by 6 per cent compared to the...
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Kubu fruit drink
Date: 2007-05-30 08:00:00
Kubu fruit drink, made from selected carrots and rich in fibres has a new promotion for the April-June period. During the promotion, characters from the movie Shrek 3 will appear...
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Not very useful for trade
Date: 2007-05-30 08:00:00
According to György Vámos, purely trading organisations cannot expect to benefit much from programs of the National Development Plan, as significant growth in revenues is a criteria of participation, while...
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Facelift for Szeged Metro too
Date: 2007-05-30 08:00:00
The third renovated Metro Cash & Carry Hungary store was opened in Szeged. On 3 May. The biggest change took place in the fruit/vegetables, meat and wine departments. The new...
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Hungarian and French gastronomy
Date: 2007-05-30 08:00:00
The Budapest office of the marketing and communication consultants Sopexa held a conference about gastronomic culture and its role in defining identity on 27. March. The conference was also the...
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Market of meat for the grill far from being saturated yet
Date: 2007-05-30 08:00:00
The most seasonal meat product category, that of meat for grilling shows constant growth. Within this category, sausages are still the biggest segment, but marinade meat, Vienna sausages and other...
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