Company and Personal News

Reorganization by Zalabaromfi

The new owner, the Dale consortium bought the company for more than 50% of a start prise, HUF 2,4 billion. Dale started to reorganize and rationalized the company in Zalaegerszeg....

Read more

Burger King will be open in Bohemia

AmRest, the listed restaurant operator – managing, among others, Burger King,Pizza Hut KFC – ask for working permit in Czech Republic. Until now the concret start of the first bohemian...

Read more

Nike is popular in Europe

With growth in the U.S. and abroad, plus surprisingly strong future orders, Nike allayed fears and buoyed hopes for some about the future of the world's largest athletic shoe and...

Read more

Tesco set to launch book club with UK's biggest publisher

Tesco, the supermarket chain with more than 1200 stores in the UK, is expanding its retail empire by launching a book club in collaboration with the UK's biggest publisher, Random...

Read more

Spain Gives Nod to Nueva Rumasa's Acquisition of Parmalat's Clesa

According to Spain's business media, the national competition authority has given food group Nueva Rumasa the green light to acquire Clesa, the Spanish subsidiary of Italian dairy firm Parmalat. The...

Read more

Charles' organic carrots rejected by Sainsbury's for being 'rotten'

SAINSBURY'S rejected royal carrots grown at the Prince of Wales's organic farm because they were “rotten”.   The supermarket giant said the quality of Duchy carrots from Highgrove had "deteriorated"...

Read more

Tricky Pöttyös

The TV spot made for Pöttyös last year has been enhanced using a technology, Autodesk Flame trick system which is absolutely unique and new in Hungary....

Read more

Borsodi Beer

Borsodi and friends save you from difficult and embarrassing situations. Agency: McCann Erickson Customer: Borsodi Sörgyár Zrt. Product: Borsodi Sör Apperance: RTL Klub, Film+, Sport1, Sport2, Cool Period: May–July 2007...

Read more

Competition about the past 30 years

The final of the “Who knows more about the past 30 years?” organised by Sió-Eckes Kft. to commemorate their 30th birthday took place in the beginning of June. Teams from...

Read more

Vénusz

After many futile and funny experiments in the Fairy school, one of the students who uses the new Vénusz Konyhatündér for frying succeeds in passing the foam-removal examination, because it...

Read more

Record revenues for Storck

Net revenues of Storck Hungária Kft. increased by 22 per cent in 2006, to over HUF 2,2 billion. Profits exceeded HUF 42 million. The introduction of merci Petits and the...

Read more

AXE

Rejuvinated fragrances from axe + a little bomchickawahwah. Agency: BBH London Customer: Unilever Magyarország Kft. Product: AXE Apperance: Kereskedelmi tv, kábelcsatornák Period: May–August 2007...

Read more

Tea for Children’s Day

21 tons of tea worth HUF 9 million was donated by Sara Lee Hungary Zrt. to children on Children’s day. The donation was delivered to charity organisations by the Food...

Read more

Company card

The wide assortment of Mona products includes practically all segments of dairy products from camembert cheese to yoghurts. Milks made using the unique ESL technology, which stay fresh longer form...

Read more

Wine and wine makers at Zwack

„Get acquainted with the wine maker!” was the name of the wine tasting held by Zwack Unicum Nyrt. On 14. June, where among others, the latest products from Zwack Izabella...

Read more

A cup ahead of others

The Hungarian subsidiary of Sara Lee has American, Dutch and Hungarian “blood” flowing in its veins. Their main strength is that they are usually one step ahead of the market....

Read more

Chevaliers of Champagne celebrating 20th birthday

Chevaliers of Törley Champagne celebrated the 20th anniversary of the establishment of the Order on 18. May in Budafok. Törley also has reason to be proud of its wines which...

Read more

Silver medal for Kõbányai beer

Brands of Dreher Sörgyárak Zrt. have won five medals at the most prestigious world event devoted to quality, the Monde Selection. – In addition to the Grand Gold Medal, Dreher...

Read more

METRO in Pécs modernised

The most recently modernised METRO Cash & Carry Hungary store opened in Pécs, on 14. June. According to Tibor Zsombor, sales director of METRO Cash & Carry Hungary, all of...

Read more

IMIGe team expanding

Gábor Schwarz from Penthouse Magazin became the business development director of IMIGe Hungary in April, while two former Boomerang Media employees, Erika Farkas and András Farkas András have joined the...

Read more

Health and exclusivity

Spar Magyarország Kft. and Europark Shopping Centre organised an event called Health Days for the first time between 4-6 May. A new, exclusive private label brand has been added to...

Read more

News

Reduction in packaging materials. Major FMCG companies, like Cadbury Schweppes, Coca-Cola Enterprises Masterfoods have signed an agreement called Courtauld Commitment in the UK, aimed at reducing the quantity of packaging...

Read more

Art therapy sponsored by Tesco

Mosoly Alapítvány has developed a special art therapy program for children in hospital which is sponsored by Tesco-Global Áruházak Zrt. So far, the program has been implemented in Heim Pál...

Read more

Question:

What are Hungarian consumers like? In what way are they different from consumers in neighbouring or Western European countries? Does a national character identifiable for market research exist? How can...

Read more

STI acquires Petõfi Nyomda

STI-group – the leading manufacturer of displays in Europe and a major manufacturer of packaging materials – purchased Petőfi Nyomda Kft. from M-real Corporation on 1 June....

Read more

Answer:

GfK Hungária has sophisticated and comprehensive methods to describe Hungarian consumers. Consumer preferences are described using our Consumer Confidence Index, Euro-Socio-Styles and GfK Lifestyles surveys. We also use an eye-scan...

Read more

CBA birthday meeting for partners

CBA Kereskedelmi Kft. held a meeting for its partners in Domonyvölgy, on 1 June, to celebrate its 15th birthday....

Read more

25 checkpoints

The perking plant of Lavazza in Torino, the biggest in the EU, covers 7,3 hectares. As they do not have plantations of their own, they purchase coffee from 60-70 producers....

Read more

Tesco sponsoring Salva Vita this year

Tesco-Global Áruházak Zrt. has donated HUF 20 million to the Salva Vita Foundation which promotes the integration of physically challenged young people and adults into society....

Read more

Climate-friendly Tesco in Sátoraljaújhely

The climate-friendly Tesco store in Sátoraljaújhely uses 25 per cent less electricity and 50 per cent less gas. James McCann, general director of Tesco and Daron Neal, director responsible for...

Read more
Oldal