Company and Personal News

Three new Tesco stores to open

From this week three cities Kunszentmiklós, Gyömrõ and Eger has a 1,000 sqm supermarket.   The unit are open whole week, sell 3-4,000 products from food to seasonel fruits and...

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The new World of Coca-Cola is offical “green”

Environmentally Friendly Design Earns New World of Coca-Cola ''Green'' Status Energy and Water Efficiency Features Merit Recognition for Environmental Sustainability by the U.S. Green Building Council. The new World of...

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Kometa protects the food industry education

The championship was organised by Kinizsi Pal Food Industry School in Kaposvar, 21 pupil from 15 schools took place. After answering academic questions pupils had to show the running of...

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The Newest Hungarian SPAR Store to open in Godollo

The first SPAR unit in the city is SPAR chain's 207th store in Hungary. The company own 158 super-, 29 hypermarkets and the 20 Kaiser's also belong to the group....

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CHF 100 million environment investment at Nestle

The concern slashed its direct greenhouse gas emissions 16 percent during the past decade that saw the company's production volume increase 76 percent.  Since 2003, Nestle has reduced its greenhouse...

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People to Buy Cheap Meat

According to the Federation of Hungarian Meat Industry the manufacturers will increase their prise with 10% in H2.   The domestic sale fall with 5% last year, it wasn't a...

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Tender directory at K&H Bank

The bank offers a new service pack for SMEs. The new established tender directory helps for SMEs to take part on European and Hungarian tenders, offers refinancing services. The specialist...

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New Papai Hus stores in Hungary

From March company has two new sales point in Keszthely and one in Zalaegerszeg, the planned store in Ajka opens a bit later.  Since a year the company stands under...

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Heineken Acquires Bere Mures in Romania

Bere Mures has a beer portfolio which includes Neumarkt, one of the country's leading beers, and the smaller Dracula and Sovata brands.   The transaction will strengthen Heineken's number one...

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Spectacular growth at Czech brewery Staropramen

Czech brewery Pivovary Staropramen sold a record 3.24 million hectolitres of beer in 2007, up 5.9 percent from 2006. The figure does not include production of beer under licence abroad....

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German retail chain REWE Group will take over Plus Discount in the Czech Republic

If anti-trust office UOHS okays the acquisition, the number of Czech outlets belonging to the REWE Group will be raised to some 500 and their annual turnover should move around...

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Sales and profit increased at InBev in 2007

InBev NV, the world's largest brewer, said fourth-quarter profit more than doubled on gains from selling real estate and tripled its dividend.   Net income rose to 2.2 billion euros...

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New managing director for Danone from America

Andreas Ostermayr (38) was appointed the new managing director of Danone Tejtermék Gyártó és Forgalmazó Kft. on 11. February. He had begun his career with Unilever, later joining the German...

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Quality always wins!

This is the slogan chosen by STI Petőfi Nyomda for 2008. .The German owned printing enterprise with annual revenues of EUR 50 million held an event under the title “Theatre...

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News

Nestlé investing EUR 25 million in new generation baby food plant . During the revolutionary, new process, materials for NaturNes developed for babies older than four months are cooked separately...

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Gyermelyi tészta

A film about the irresistible attraction to Gyer­melyi. The product is used as bait: the smart restaurant owner is eating Gyermelyi in the restaurant window… And success follows. Agency: Well...

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In memoriam József Törley

Törley Pezsgőpincészet celebrated the 150th anniversary of the birth of its founder, József Törley on 9. January. The Hungarian Museum of Commerce and Catering has an exhibition about the history...

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hohes C

The spring campaign of hohes C will focus on the need to consume more vitamins when seasons change, with the help of hohes C. Agency: D’Arcy Avenue Customer: SIÓ-ECKES Kft....

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Merci, Valentin

Storck celebrated Valentine’s day with consumers in stores and cinemas. A romantic comedy directed by Tamás Sas and sponsored by Merci started playing on 14. February. Storck also uses elegant,...

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Multibrand

Manage wisely! promotion Agency: Human Telex/Phd Customer: Unilever Magyarország Kft. Product: Multibrand (Dove, Knorr, Domestos, Flora, Cif, Coccolino, Baba, Sunsilk, Signal, Amodent, Floraszept, Rexona, Rama, Globus, Delma, Delikát8, Bertolli, Lipton)...

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Cooking playgrounds

Garabonc, Tiszaroff, Hernádkak, Lábatlan, Pécsely, Csögle, Pásztó, and Tiszacsege are the eight settlements which have won playgrounds conformant with EU standards in the “Cook a playground” promotion organised by the...

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The Bonbonetti group

The Bonbonetti group is the largest and oldest Hungarian group of companies in the sweets industry. At the moment, three major brands belong to the company: Cherry Queen, tibi, and...

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Chio allocating 418 million to development

Chio Magyarország Kft. will spend HUF 418 million on development in 2008. Their most important new project worth HUF 167 million will take place in the Győr plant. Chio generated...

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New country manager

Zoltán Dercze has been appointed the new country manger of Coface Hungary. Previously, he had been the deputy general director of Magyar Exporthitel Biztosító Zrt. (Mehib)....

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2007 – a year of success and strategic decisions

In spite of negative processes in the sector, 2007 was a successful year for SIÓ-Eckes Kft. The restructuring of brands was completed as planned. SIÓ-Eckes Kft. has retained its market...

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Body care for older generations

As European societies are ageing, manufacturers are increasingly turning their attention the over 50 age group. Dove is a good example of this trend. – We believe that older age...

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Question:

How in your opinion is the role of TV and traditional media going to change in the next five years regarding FMCG companies? Which media channels would you recommend for...

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Successful campaign for collecting donations in Spar stores

One hundred and thirty tones of non perishable food has been collected nation-wide in Interspar, Kaiser’s and selected Spar stores by the Magyar Máltai Szeretetszolgálat between 14-19. December. This was...

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Answer:

At the moment, the FMCG sector does not seem to be too enthusiastic about changes in the media market, which means traditional media is still preferred. The FMCG sector is...

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