Company and Personal News

Eat and buy domestic products! – Hungarian producers in the Auchan stores

The Agricultural Marketing Center organizes a campaign presenting Hungarian producers called Eat and buy domestic products! (V)együnk egy kis hazait!), that will be held in the Auchan stores. Between May...

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GfK: Test purchasing in the focus

In 2010, GfK Hungária focuses on Mystery Shopping researches. Thanks to the method, the performance of the commercial and service units can be measured through the eyes of the Test...

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Metro: decreasing losses, increasing revenues

Metro AG, Germany’s largest retailer, said its first-quarter loss narrowed as sales rose for the first time in five quarters and the company cut expenses. The net loss shrank to...

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The high quality of Soproni beer was awarded

Soproni received a prestigious award on the Monde Selection competition. The High Quality International Trophy was given to Soproni beer because the beer won the Gold Rating in three consecutive...

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Gold Medal for Arany Ászok

Arany Ászok, Dreher Bak, Dreher 24, the Arany Ászok Half bitter and the Dreher Classic won Gold medal at the Monde Selection international competition. Since 1961, the highest-quality food and...

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New Pick Plant could be created in Szeged

Pick Szeged Zrt., owned by Csányi Sándor is building a new factory from more than 10 billion HUF, in the scope of a greenfield investment Central Europe's most modern dry...

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“Industry Oscar” for the Tetra Pak of Budaörs

The Tetra Pak plant of Budaörs, Hungary, as the first packaging factory in Hungary, won the Manufacturing Excellence Award of the Japan Institute of Plant Maintenance. The Japan Institute of...

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Three life-saving devices from Henkel

Henkel Hungary Ltd. has placed three defibrillator devices in Békés County. One unit is at the medical station on Lencsési road in Békéscsaba, while the other two devices can be...

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“The Smurfs” action became the most successful promotion of the year

At the annual contest of Trade Magazin, the producers, traders and agencies implementing promotions of the FMCG sector could compete for “The most successful promotion of the year” title. SPAR’s...

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Culinary point by point: a new point collection campaign of Tesco, and Rosenthal

Tesco jointly with Rosenthal launches new loyalty action, due to thes success of its previous point collection actions, which is expected to be succesful among housewives again. In the scope...

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Tesco Express opened in the 8th district

A new Tesco Express store opened in the 8th district of Budapest, in the Mátyás square. With this store, 20 new format Tesco shops are waiting the costumers across the...

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The Henkel Silan Classis product family renews

Silan is one of the most favourite textile rinsing brand, due to its great softness and long lasting scents. The new Silan Fresh Lilac with Perfume Pearls’ fresh, dewy fragrance...

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Törley group won another four medals

Törley group acquired two silver and two bronze medals at the 34th Challenge International du Vin wine competition. The oldest wine competition  of France was held between 16-17 April. Nearly...

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The S-Budget, SPAR’s own brand is two years old

The discount prized own-branded product family, the S-Budget of SPAR Magyarország Kereskedelmi Kft. offers an alternative in purchasing decisions for two years now, which since its introduction gives a powerful...

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New Chief Executive Officer at Cerbona

From the 6th of April, Gosztonyi Gábor takes over the operational management tasks at the Székesfehérvár-based Cerbona Co.. His predecessor, Szabó István Tivadar will continue his activites at the Board...

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Arany Ászok: The supporters will decide which handball team gets the support

The fan game has reached to its half time, where the supporters who buy Arany Ászok beer in the appointed shops and restaurants can decide, which women’s handball team will...

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Tchibo won gold for its “Together for the nurseries!” promotion

Tchibo’s “Together for the nurseries!” promotion won”The most successful promotion of the year” award on the annual competition of Trade Magazin in the beverage category. With the "Together for the...

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Campari celebrates its 150th birthday with an artistic surprise

Campari, one of Europe’s most famous drinks, which is made from 60 different natural ingredients, celebrates its 150th birthday by having three new Campari labels designed by three world-famous artists....

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Question – Answer: MONA asks Bonafarm

Just like NÖM AG, the owner of Mona Hungary, the Bonafarm Group also tries to establish a closed, economical and secure integration. But how can a uniform and efficient strategy...

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Ferenc Puskás is the new face of Szentkirályi

After Luís Figo, another world-class footballer became the face of Szentkirályi: with the approval of his family, Ferenc Puskás’ image will lead Szentkirályi’s 2010 campaign. Owner-managing director, Levente Balogh told...

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Dr Bernd Hallier: Retailers know a lot about their customers

According to Dr Bernd Hallier, the director of EHI Retail Institute retail is one of the driving forces behind information technology. He told Trade magazin that in Central and Eastern...

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International recognition for Henkel

Henkel has been present on the World’s Most Ethical Companies list for three years now. The list of 100 companies is published by the US Ethisphere Institute and it ranks...

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New owner at Lekkerland

From February 2010, HU Management Kft. is the 100-percent owner of the Hungarian affiliate of German company Lekkerland AG & Co. KG. The company’s name, logo, strategy and commitment to...

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New Hungarian products in Tesco stores

From the middle of March, 49 new Hungarian products are available in Tesco stores in Debrecen, Kazincbarcika, Mátészalka, Miskolc, Nyíregyháza, Ózd and Hajdúszoboszló. These products (including specialties like organic milk...

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Hungarian innovations director at Eckes-Granini Group

As of 1 May 2010, Katalin Zarándy will be filling the position of innovations director at Eckes-Granini Group’s headquarters in Nieder-Olm in Germany. She has worked for the company since...

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Gold and silver medals won in Paris!

At the 16th Vinalies Internationales, a prestigious international wine competition held in France on 26 February-3 March, Törley’s Chardonnay Brut 2006 sparkling wine won a gold medal, while Chapel Hill...

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Earth Hour 2010

METRO, Unilever and the STI Group all joined WWF’s Earth Hour project and turned the lights off for an hour on 27 March 2010. METRO turned off its column lighting...

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New corporate affairs director at BAT Hungary and Austria

As of 16 March 2010, Gergely Mikola replaced Bas Tonnaer in the corporate affairs director’s seat at British American Tobacco Magyarország. In the last 6 years the 33-year old new...

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Gusta Group opened its 9th store, which is equipped with state of the art IT devices

On 12 March 2010, Gusta Group opened its 9th food store in downtown Debrecen. The exclusive store is equipped with Szintézis Zrt.’s newest systems, a touchscreen cash register system, a...

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Pöttyös Túró Rudi is Hungary’s strongest brand

B&P Braun & Partners Hungary and GfK Hungária Market Research Institute conducted a survey on the strength of brands: Pöttyös Túró Rudi is on top of the list, followed by...

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