Company and Personal News
Jennifer Aniston for Coca Cola smartwater
Coca-Cola’s Smartwater brand is the top-selling premium-priced water brand in the United States. Now, the beverage giant wants to ensure the brand retains its market-leading position. This spring, the soda...
Read more
Chef Market’s new, trendy image
Our magazine interviewed Tamás Deák, commercial director of Chef Market, one of Hungary’s biggest food ingredient suppliers. T. M. – What is the concept behind changing Chef Market’s image? Why did you feel...
Read more
Lidl plans to open hundreds of new stores
Lidl and Kaufland’s parent company the German Schwarz Gruppe expects more than 100 billion euros turnover for this year and is ready to make more investments. Lidl and its rival,...
Read more
Value and Quality in the Hungarian and international markets
It is an essential interest of product manufacturers and service providers to call the attention to their products with various certificates and trademarks. The Value and Quality Grand Prize Certification Trademark...
Read more
The Pink Chocolate has arrived to Hungary
The Hungarian consumers can taste the exciting development of Nestlé, the ruby KitKat chocolate among the firsts in Europe, since the specialty product is available in some domestic food stores...
Read more
Hundreds of new products are added to the portfolio of Caola Zrt.
From April this year, the Caola Zrt. became the exclusive distributor of the products of the London-based Freestlye Cosmetics Ltd.. The products of Freestlye Cosmetics has a wide product portfolio...
Read more
Eco-friendly Heineken-cups
A popular choice among our PLA offerings, the Eco-Friendly 16oz Clear Plastic Beer Cup is sure to be an ideal fit for disposable beer cups in any pub, brewery, or...
Read more
Dörnyei Otília strengthens the team of the Inspira Group from May
Dörnyei Otília has a 20-year research and customer management experience. In recent years Otília has worked as a Customer Relationship Manager at Gfk Hungária for domestic and international partners. Otília...
Read more
New Country Manager at POS Services
Branislav Guštafík takes over the position of Dévényi-Radó Szilvia from 1 May. The new Country Manager comes from Bratislava and will be responsible for the Polish and Slovak markets as...
Read more
(HU) Tartósítószer- és gluténmentes pékáruk az Omega Bázistól
Sorry, this entry is only available in HU....
Read more
Street food – and what is behind it
Young people just love street food and our magazine has decided to ask Ákos Bősze, horeca target group manager of METRO Hungary about how this style developed and Many people...
Read moreSustainability : L’Oréal accelerates its transformation in 2017
A few days ahead of Earth Day on 22 April, L’Oréal publishes the 2017 Progress Report on its sustainability programme Sharing Beauty with All. The report shows significant progress, as...
Read more
Pilsner Urquell Truck for the original Plzeň experience
National premiere: On April 27, the Ambassadors and Brand Managers of Pilsner Urquell unveiled the Pilsner Urquell Truck, which starts a nationwide tour in April. The Truck’s mission this year...
Read more
Soccer legend takes centre stage in new Snickers advert
Brazilian legend Ronaldo has taken centre stage in a new Snickers advert poking fun at his nation’s rivalry with Argentina. In the clip, which was launched shortly after Argentina were...
Read more
Magazine: Joint promotion by trademark using manufacturers
HUNGARIAN PRODUCT Nonprofit Kft. implemented the biggest marketing campaign of the last eight years, and last year brought a new record: 15 companies took part in the company’s 7th prize game. Nearly...
Read more
The coffee that has brought us together 50 years ago
Hungary’s most iconic coffee brand, the OMNIA has been available on the shelves of the Hungarian stores since 1968. OMNIA came to the market as Hungary’s number one coffee brand...
Read more
Sága’s renewal
Sága, the No.1 poultry product brand in the Hungarian market changes the packaging of products, has a new logo and invests HUF 3 billion in development. Erzsébet Szalayné Szilvágyi, sales manager...
Read more
Fazekas Ildikó in EASA’s Top Management
The European Self-Regulatory Organization (EASA) is renewed every two years, and Ildikó Fazekas, the Secretary-General of the ÖRT, was re-elected. The EASA Bureau meeting was held in Helsinki under the...
Read more
One of the oldest yogurt brand in Hungary has been renewed
The products of Danone’s Light and Fine brand will be available this spring with a new recipe and a new look. Danone’s yogurt and kefir products will be renewed as...
Read more
Extreme Digital is completely owned by Hungarians again
Hungarian shareholders have repurchased the majority stake in Extreme Digital from Steinhoff International. Changes in the ownership structure do not affect the operations of the company, Hungary’s leading online retailer...
Read more
The new bottle of vodka is really cool
Brown-Forman’s Finlandia vodka has unveiled a new packaging design that captures the “dynamic essence” of the brand. The design continues the brand’s half-century tradition of ice-inspired bottles, while incorporating premium...
Read moreTesco has renewed its stores with two billion forints investment
Tesco is waiting for its customers in Kecskemét and Nyíregyháza with a renewed store. All departments of the stores have been refurbished from 1-1 billion forints: many new appliances are...
Read more
Auchan’s new employee volunteering program calls for openness
On 24 April 24, Auchan draws attention to the importance of volunteering and healthy lifestyle in the vicinity of its stores. The Day of Opennes program of the supermarket chain...
Read more
A domestic company to break into the markets of four continents
This year, the 25-year-old Laurel Számítástechnikai Kft. (Laurel Computer Technology Ltd.) is negotiating about the introduction of its systems on four continents. Discussions are currently underway in the Republic of...
Read moreAldi is preparing for staff growth
To further strengthen its presence in Hungary and to serve customers smoothly, the Aldi Magyarország Élelmiszer Bt. continues to increase the number of its employees. In addition to store sellers...
Read more
Lindt opens business in downtown Budapest
With the contribution of JLL, Lindt & Sprüngli, the Swiss chocolates manufacturer and the premium segment leader is expanding in the Central and Eastern European region and in Hungary with...
Read more
The Lurpak Dairy Company is in a difficult position due to the Brexit
The Danish company has to implement cost savings of at least 400 million euros, because Britain, one of Lurpak’s biggest consumers, will leave the European Union and this will be...
Read more
The #énjövőm (#myfuture) program has moved to the web
The Coca-Cola HBC Magyarország, the organizer of the educational program published an e-learning curriculum supplementing the trainings of the #énjövőm (#myfuture) educational program on the initiative’s website. Online training is...
Read more
Praktiker recommends the Hungarian Product
In order to unify the origin marking and to strengthen the domestic economy, Praktiker Hungary and the MAGYAR TERMÉK Nonprofit Kft. launched a joint program. The DIY chain recommends to...
Read more
