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A pioneer of development in the world of HR
Randstad Holding is the second biggest human resources service provider in the world. The company is the market leading recruitment agency in both the Netherlands and Hungary – informed Sándor Baja,...
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Non-food category, GOLD MEDAL: Henkel Magyarország Kft. – Party with Style!
Henkel’s 12 cosmetics brands are present in the market with 656 products. The campaign’s goal was to stand out from the crowd of products, using the 4P+4E strategy – let’s give...
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Decades of domestic and international experience
Aegon Hungary General Insurance Company Zrt. has been in the majority ownership of Dutch company Aegon since 1992. PR director Edit Drevenka told our magazine that the Hague-based company is present in...
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2017: the year of innovations
HEINEKEN Hungária Breweries Zrt. is proud of its Dutch roots and the company’s family background. Communications manager Kata Bors told that more than 70,000 employees in more than 70 countries are working...
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Drink category, GOLD MEDAL: Rewart Kft., Coca-Cola Magyarország Szolgáltató Kft., Coca-Cola HBC Magyarország Kft. Coca-Cola – Are you thirsty for the internet? 2.0 – Drink and download!
Between 1 August and 30 November 2016 shoppers could find a code on the packaging of Coca-Cola red, zero and light products. The code gave them free Vodafone data use instantly...
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Premium quality cheese varieties
ERU Food Trading Kft. is the distributor of a wide range of high-quality Dutch cheese products. Managing director András Lengyel informed us that Dutch parent company Royal ERU is present in many...
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The Netherlands is the home of delicious cheese varieties
Dutch cuisine has many peculiar characteristics and in addition to Dutch flavours, the cuisines of several countries are present in the country, with Indonesia having an especially strong presence, thanks...
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Retail category, GOLD MEDAL: Rossmann Magyarország Kft. and Human Telex Advertising Agency – Raise the anchor!
The goal of the campaign that started in the spring of 2016 was to make the Rossmann brand younger and its image trendier. There were two main target groups: 18-25 year...
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Healthy is the new sexy
According to a WHO report, two thirds of Hungarians are overweight. However, only half of Hungarians think that they have a weight problem – reveals a study by Nielsen. The...
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Food category, GOLD MEDAL: FrieslandCampina Hungária Zrt. – Pöttyös Olympic supporter card
Iconic brand Pöttyös has been around for nearly 50 years and it is one of the most popular brands in Hungary. In 2016 Pöttyös joined forces with the Hungarian Olympic Committee,...
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‘The most successful promotion of 2016’ – gold medal and special award winners
The competition was held for the ninth time and the winners were presented on the trade day that took place in Budavári Fortuna Restaurant on 6 April 2017. This year there...
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Everything that can make shopping more comfortable
Our magazine asked market players how in-store space can meet the requirements of the digital age, environmental protection and complex consumer needs? Edit Nagy, sales director of WANZL Magyarország Kft. told...
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Price-sensitive consumers and promotions: best friends forever
According to Nielsen’s Shopper Trends study, in 2015 Hungarian households spent HUF 40,300 on groceries, but by 2016 this sum grew to HUF 42,800 (half of which is used to...
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The Hungarian consumer confidence has not been so high since 2009
The confidence index of Hungarian consumers reached another heights in the second quarter of 2017 with seventy points. In Europe, the average value is 85 points. According to the online...
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Dietitian: the better nutrition awareness of the population would bring a hundred billion HUF for health care
The health care would save at least one hundred billion HUF if the nutrition awareness of the population would be improved – Soltész Erzsébet, a dietitian of the One Drops...
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FAO Food Price Index rises further in July
Global food prices rose for the third consecutive month in July, driven mainly by higher cereal, sugar and dairy quotations. The FAO Food Price Index – a monthly trade-weighted index...
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The foundation stone of a four-star hotel was laid in Nyíregyháza-Sóstógyógyfürdő
The foundation stone of a four-star hotel was laid in Nyíregyháza-Sóstógyógyfürdő on Wednesday. The 4 billion HUF worth investment will be ready for the next tourist season. MTI Photo: Balázs...
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Quantity matters
Three teams travelled from Hungary to the Shell Eco-marathon Europe competition in London, where they and another 168 teams were battling for energy efficiency: which vehicle could get farther on...
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Magazine: Money can be saved on commercial vehicles
Tibor Szilveszter, sales and marketing director for vans at Mercedes Benz told Trade magazin that thanks to the engineering innovations of Mercedes-Benz, drivers can bring the most out of their...
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Grill/BBQ season in METRO stores: experience above all!
Today – in practically every field of life – we are trying to sell experience, and grilling and BBQ are no exception. In line with the dynamically changing demand from...
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It’s because of Louis XV! – Video of the day
White gloves, palace interiors, made to measure menu — this is how the dinner from Alain Ducasse at Le Louis XV (Monte Carlo, Monaco) looks like. One of a kind...
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1,300 billion for rural development
By 31 March all 68 grant programmes have been announced in the domain of rural development, with a total budget of HUF 1,300 billion. From these 30 have already been...
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Abroncs Trade House: leaders in fleet services
Abroncs Trade House was established in 1995. The company sells an unbelievably wide range of tyres made by more than 30 top manufacturers. Abroncs Trade House’s business strategy is based...
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France, a culinary stronghold
French cuisine is characterised by lighter, lower-calorie dishes than traditional Hungarian cuisine. All over the world the French are famous for their sophisticated culinary culture and their attraction to special dishes. French...
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Higher-income families are more intense private label buyers
According to the Private Labels Analysis report of GfK, the share of private label products in total FMCG sales grew by 1 percentage point to 25 percent last year, primarily...
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(HU) GKI: Kik a vesztesek? – Jövedelemarányok változása Magyarországon 2010 óta
Sorry, this entry is only available in HU....
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Nominating organisations are now being registered before the election of NAK’s county representatives
NAK’s new county representatives are going to be elected on 3 November 2017. Nominating organisations must be registered before 15 July 2017. NAK has published information material about how the representatives are...
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A food crisis is approaching
Due to the Earth’s growing population and to the changing dietary habits, the world’s agri-food sector will be facing challenges in the decades to come – agreed the experts who...
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Magazine: Walls telling a story
We can’t really believe that the age of wallpaper returns to restaurants, but the latest US trend is that the minimalist design of recent years has started to go out...
Read moreCustomised glasses – made using 3D printing
Hoya and Materialise developed Yuniku, the world’s first 3D-tailored eyewear. The technology works as follows: the human face is scanned and based on this the perfect frame is designed and...
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