Posts From trademagazin

Golden LolliPOP award investiture on the 8. Promotion

The Hungarian BTL producers and users could enter with his works between 6. September 2006 and 6. September 2007. október 1. Participant could compete in 6 categories, consideration by the...

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Foreign companies barred from importing meat into Russia

Over 80 foreign companies were stripped of meat import licences into Russia this year because of deemed poor quality.   "The right to export meat to Russia was stripped from...

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Burger King to Debut Branded Snacks

A licensing agreement with The Inventure Group will put the snacks in retail outlets this fall.   Beginning this month Burger King fans can have it their way at vending...

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Calling for tourism tenders from 4 October

In the first step 250 project will get HUF 58 billion for health-, nature-, culture and wine tourism. In November an other – HUF 26billion – frame will open for...

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Judgment of first instance at Paprika-action

The health of customers was not endangered, but they were mystifed by Szegedi Paprika Rt. . The company have to pay HUF 10 million fine. The first rate defendant, the...

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New retail manager at Acer

Laszlo Berente works first of all with the bigger retail chains and other top-partners. The specialist, economist and HR manager speaks english and until the last time worked at CHS...

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Auchan to invest in Portugal

The retail group will invest about 600 mln eur in Portugal over the next three years as part of an expansion plan. The group plans to expand its Pao de...

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Swiss cartel authorities back Aldi and Lidl expansion plans

Swiss regulators back expansion plans of German discount retailers Aldi and Lidl, Handelsblatt reported, citing a statement made by the Swiss cartel office.  The report said the cartel office approved...

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METRO Group dashes in Turkey

Media Markt, brand of the METRO GROUP opens its first Turkish store in Istanbul.  Following Metro Cash & Carry and Real, Media Markt is now the third sales brand of...

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New Visa card with EMV system

V PAY is a chip and PIN only product, with no legacy requirement to support manual imprinting, cardholder signature and magnetic stripe reading. 17 million cards will be change. The...

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One week for the entrepreneurs

Free presentations and discourses about questions serve the Hungarian entrepreneurs from 27 September to 6 October, organised by Budapest Chamber of Industries. Days of the Chamber's program begins with the...

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Warm food voucher is popular

According to GKI research company, in 2003 only 300,000, this year 570,000 employees get warm food vouchers.  58% of the competition sector's employees get cold food vouchers and 18% warm...

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The best bartender is looking by Stella Artois

The three week competition started 24 September in six regions of Hungary, the best in show will be on 9. October in Budapest. The first 3 from all regions can...

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Medicines at Drogerie Markt

Until the end of 2007 the company hopes to open drug corners at the all chain, in 2003 stores. It costs HUF 500 million. This time medicament can be sold...

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Aldi defers in Poland

German discount retailer Aldi has postponed plans to enter the Polish market until early next year and will open fewer outlets there than planned. Aldi will open about 10 stores...

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Ferrero loses monopoly over Kinder sweets

Ferrero has been left with a bitter taste after being banned from keeping its monopoly over the word kinder, the German word for children, on its popular Kinder Surprise eggs....

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Summer raid – HUF 500 million fine

In the course of the 10 weeks control the inspectors spied at the Lake-Balaton, on the biggest events – as Sziget Festival and on the famous holiday places. Inspectors found...

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Milk producers make the pace

Subsequent upon the price war there are empty shelves at the supermarkets milk sections. The processing industry and the exporters run against each other and jack up the price. There...

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Start at Airport City

The first phase of the project is scheduled for completion in Q1 2008 including 8,300 sqm of warehouse space for lease and nearly 2,000 sqm of offices. Developer Ablon has...

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New owner and developing at the Bertrans logistic park in Kecskemet

Australia's Goodman Group buys logistics park in Hungary.  Goodman, an integrated property group listed on the Australian Stock Exchange, has acquired the Kecskemét-based logistics park of Hungarian logistics service provider...

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Heineken introduces new light lager in Russia

The new brand will be positioned in the premium class beer segment and will be supported by a wide promotion campaign across various mass media. Heineken has introduced a new...

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Ribena to go green

The company said that it will become the first in UK's soft drinks industry to increase the recycled content of its ready-to-drink bottles from 40% to 100%. All Ribena bottles,...

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More than a salami

PICK is a truly multicultural and Hungarian brand at the same time. Márk Pick was a grain merchant of Czech-Moravian origin who started making salami in 1878, because winter is...

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Master Good The Tasty Health

The Mas­ter Goods group oper­ates in North-Eastern Hun­ga­ry, breed­ing chick­en, pro­cess­ing poul­try and grow­ing feed in an inte­grat­ed sys­tem. The group is owned 100 % by the Bá­rány fam­i­ly which...

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Golf championship for business people

The idea of organising a golf championship for prominent representatives of the business community was conceived seven years ago. László Hovánszky, vice chairman of Birdland Golf Club has become the...

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All roads leading to expansion

Between 13-17. October, 160,000 visitors are expected to turn up in the Cologne fair centre. Products of over 6,000 exhibitors from 100 countries will be on display during the exhibition....

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Nestlé ice cream for children – a case study

Only two out of the sixteen lectures presented at the Esomar conference held in Milan, in May dealt with experience accumulated in central or eastern Europe. This time, we will...

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Domestic chains enjoying an advantage on the Chinese battlefield (part 2.)

Why are Chinese retail chains successful in their battle against international chains? This was the question we discussed with Glen Murphy, director of the Chinese Nielsen subsidiary. The average income...

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Mr. Cheng Yun from Wuhan

Mr. Cheng Yun is a typical representative of the dynamically expanding Chinese food business. He owns 200 food stores in and around one of the “second rate” cities, Wuhan which...

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Global toothpaste brand in a village

Glen Murphy (42) director of the Chinese Nielsen subsidiary told us about the market research work they do to survey this 1,3 billion strong market. They have 600 full time...

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