Ribena to go green

By: trademagazin Date: 2007. 09. 25. 00:00

The company said that it will become the first in UK's soft drinks industry to increase the recycled content of its ready-to-drink bottles from 40% to 100%.

All Ribena bottles, currently made with 40% PET, from October will be made from
plastic that has already been recycled at least once and can be recycled again
after use. The bottle cap and sleeve are fully recyclable, but are not
made from recycled materials, the company said.
The Ribena squash range will adopt a 100% recycled
plastic bottle ethos within the next six months.
The news follows Ribena recently replacing the PVC sleeves
on its bottles with recyclable shrink sleeves.The company said it
will continue to work closely with Tetra Pak to support the recycling of
this packaging format.

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