Aldi defers in Poland

By: trademagazin Date: 2007. 09. 25. 00:00

German discount retailer Aldi has postponed plans to enter the Polish market until early next year and will open fewer outlets there than planned.

Aldi will open about 10 stores in the Polish region of
Silesia, compared with previous plans to add 20-30 outlets. The company may
have had to delay its market entry in Poland due to problems finding suitable
properties for its stores.
Aldi will face competition from German retailers Lidl and
Plus, which have market shares of 17 % and 13 %, respectively, making them the
second and third-biggest food retailers in Poland.
Market leader there is Portuguese retailer Jeronimo Martins'
chain Biedronka, which operates more than 900 outlets in Poland.

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