Posts From trademagazin

Coke to cut marketing spend

Coca-Cola is looking reduce its nonconsumer-facing marketing programmes as it aims to save between $400 million and $500 million a year by the end of 2011.   Chief executive of...

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Danone Seeks 1.63 Bln Euro to Quit Wahaha

Groupe Danone is seeking 1.63 billion euro in order to quit its Chinese joint venture with Wahaha. However, Wahaha is only offering 296 million euro for Danone's interest, reports the...

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First of all Parents and Ads Influence Kids' Culinary Habit

According to GfK's HealthCare research the questioned health visitors said the culinary practice of 6-14 years old children depends on the family and the advertisments.  The research company asked 100...

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Unilever Disposes Bertolli Olive Oil

Unilever signed a definitive agreement for the disposal of its Bertolli olive oil and vinegar business with Grupo SOS for a consideration of Euro 630m.  The transaction is structured as...

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Toll for rice in Vietnam increase price not only outside of the country

After a government decision exporters have to pay USD 30-176 customs per tons.  Vietnam has exported 2.54 million tonnes of rice since the start of this year, up two per...

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Retail Sales Up 15% in Russia

According to Rosstat, the Federal State Statistics Service in H1 Retail sales in Russia were up 15.2% year-on-year to around $269bn.  Sales in June itself were up 13.8% to over...

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Hausbreaking Started in Sugarplant in Szolnok

The board of trustees at Mátra Cukor Zrt., belongs to German Nordzucker, announced last year in November, that the company finish the sugar producing in its Szolnok plant.The end of...

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GDA Labels Gaining Ground Throughout Europe

European food and drink producers, large and small, are actively implementing a voluntary nutrition labelling system based on Guideline Daily Amounts (GDAs), new, independent research reveals. The representative survey of...

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LGT Show at Coke Club Siofok

High quality of music and excellent mood typified the last MTV Icon concert in the Coke Club Siófok. High lights of the Hungarian musicans saluted for LGT's 30 years works....

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Eiscream sales grow in Hungary

According to Nielsen Research Retail Index the market of cold sweeties increased in volume and value. The whole market is HUF 17.5 billion.  Between June 2007 – Mai 2008 25...

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McDonald's offers year to year more salads

The fast food company also populizes the healthy nutrition, with success. According to sales datas guest will eat 2.8 million portion of salads this year.   McDonald's offers salads since...

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Feak Shoes in Value of HUF 345 Million

11,000 pair of feak NIKE and Canvas shoes were found on a freight train entering to Hungary yesterday by Kelebia. The Customs Office arrested the goods.   The train arrived...

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Marks & Spencer Plans Big Spend Into Online Markets

One of UK's biggest retailer will spend £450m on IT and technology over the next three years, pushing into international and online markets to ease its reliance on the ailing...

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Kellogg brand extension targets heart health for women

US cereal maker Kellogg targets the mushrooming heart healthy market with a new line extension – specifically aimed at women – to its Smart Start range.   The firm that...

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12 km Best Wishes by COOP Hungary

COOP donates the Hungarian Olympic Team since 1996 and it is seeded sponsor of Hungarian handball and waterpolo team.  Employees of COOP collected signatures and best wishes in 1650 settlement...

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Hypermarkets Spirits Small Shops Away

The number of small Hungarian settlements without any retail stores doubled in the four years prior to 2007.   According to specialist there is a strong concentration on the food...

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GKI competitiveness index rises slightly

Economic think-tank GKI's Business Climate Index (UX), a gauge of sentiment at 1,500 businesses in Hungary, declined 15.6 points to 33.8 in the first quarter of 2008.  The business-climate index...

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Cafe culture center by Tchibo in MOM Park

Tchibo opened its third Coffee shop in Budapest in MOM Park Mall, where costumers can enjoy the Tchibo Klassik range to the complete Privat Kaffee premium range.   Hungarian drink...

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The on-line sales of FMCG products is in its infancy in Hungary

According to E-Shopping Report 2008 the Hungarian net shoppers buy first of all technical equipments (38%), DVD (36%), movie, theater and airtickets (12%).  Only 15% of daily net users bought...

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Praktiker won Superbrand Award

The first Praktiker store was opened in 1978 in Luxembourg. Since that company has 427 units in 9 countries. In Hungary Praktiker started in 1998, now 17 stores belongs to...

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M-real Consumer Packaging has launched new fully wet strength label papers

Simcastor Label WS, a supercalendered label, and Simcastor Label WSE, a linen embossed label, aimed at the expanding beer and beverage market.Both Simcastor Label WS and Simcastor Label WSE offer...

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Nordzucker to pay 750 million euros for Danisco's sugar business

Germany's second largest sugar refiner Nordzucker has bought the sugar business of Danish food group Danisco. The takeover should be completed inside six months. Nordzucker was the sole bidder for...

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Profit Down at Electrolux

Europe's biggest appliance maker, reported second-quarter profit that missed analyst estimates and reduced its full-year earnings forecast after sales of refrigerators and cookers declined in the U.S. and Europe.Electrolux fell...

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McDonald's Franchisee Fined $1M for Hiring Illegal Aliens

Immigration and Customs Enforcement agents raided 11 McDonald's restaurants in the Reno, Nevada, area in September and arrested 58 illegal immigrants. Two executives and the corporate owner of northern Nevada...

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Agreement between Auchan and the Growers

Leaders of the hypermarketchain promissed not to buy watermelon under HUF 30. Suppliers must to show the documents of origin and the spraying register.   From today the outdoor ads...

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Consumers don't Understand Contactless Credit Card Technology

Only 3% of the population is familiar with contactless technology. After reading an explanatory paragraph about contactless payments technology, consumers were 7 times more likely to want a contactless card...

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Gillette widens reach with hair and body care ranges

Gillette is moving beyond the razor blade and deeper into the bathroom with the launch of hair care and body wash product lines.  Procter and Gamble (P&G) bought the shaving...

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The hottest place to be is below zero, enjoying the Heineken® Extra Cold Experience

The Heineken® Extra Cold Experience is arrived at Budapest, a redesigned truck that offers an unforgettable product and brand experience in relation to Heineken® Extra Cold beer.   Heineken® Extra...

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HUF 105 Million fine because of Bonux detergent's ad in 2005

According to the court of appeal the competion authority rightly found Procter&Gamble Magyarország Kkt. guilty in bewildering the consumers about Bonux detergent's excellent effect.   Hungary's competion authority (GVH) has...

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Tesco's first strip mall in Balatonboglár

The 80th Tesco unit is an unique kind of shop yet in Hungary, there are small butiques not only in front of chasiers but also outside of the building.  The...

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