Posts From trademagazin

Nespresso by George Clooney

What else? Who else! Academy Award winner and Nespresso enthusiast George Clooney will make his third appearance as the Company's ambassador in a new Nespresso film produced in Milan in...

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Metro Donation in Debrecenben

On the reopen's event of the Metro Cash & Carry in Debrecen, the company started two donation action.  The guests of the event could buy special wines from the Hungarian...

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Tesco Facing Industry Opposition Over Milk Prices in UK

Farmers worrying that they will eventually have to bear the cost, even though they have been pushing for a higher ex-farm price. Tesco may be set to face strong opposition...

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Kofola Fined over EUR 500,000

Central European soft drinks company Kofola has been fined CZK13.5 million (EUR 554,779) by the Czech competition authorities after being found guilty of price fixing.  The Office for the Protection...

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Muller Dairy Enters Romanian Yoghurt Market

German dairy group Muller has entered the Romanian market with plans to become a leading brand in the country by the end of 2009.  The company has started its operation...

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REWE GROUP looks at small acquisition in Russia

According to press informations Billa,Austrian unit of Germany's second-largest food retailer REWE Group, has agreed to buy Russian retail chain Nyam-Nyam for $100 million.   Vedomosti, business daily reported that...

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Starbucks, Pepsi and Unilever Partnership

Starbucks Coffee Company, PepsiCo, Inc. and Unilever announced a licensing agreement for the manufacturing, marketing and distribution of Starbucks super-premium TazoTea ready-to-drink (RTD) beverages in the U.S. and Canada. Tazo's...

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Responsible advertising of food industry

A new Federal Trade Commission report finds that the nation's largest food and beverage companies spent about $1.6 billion in 2006 to market products to children and teenagers.  The report,...

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Chocolate got more expensive in the US

The wholesale prices are an average of 10% higher, and it's almost inevitable that consumers will pay the toll soon when they buy candy at the grocery store.  The prices...

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Gross room revenue increased by 2 percent, number of tourism nights stagnated

In the first seven months of 2008, the room occupancy rate for three-, four- and five-star hotels was 56 percent. At current prices.   During this period, gross ARR (Average...

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U.K. Brewers Try to Tap Women's Market

British beer sales fell about 4.5% in the second quarter to 7.85 million barrels from 8.22 million barrels in the second quarter a year earlier, according to the British Beer...

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Amstel Pulse wins GOLD at the Cannes Lions

Amstel Pulse bottle won the Gold Lion at the prestigious 2008 Cannes Advertising Awards. The bottle was selected from over 1,000 entries for best Packaging Design.  The design of Amstel...

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New Shopping Mall in Szeged

According to the plans the construction works begins next March in the Arkad shopping mall, with 35,000 sqm retail area.  Developing costs are 70-100 million euros, the constructor Einkaufs-Center Szeged...

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Lidl likely to open in Switzerland

The retailer's current plans were to launch in the Swiss market in summer next year, opening a “manageable” number of stores simultaneously.   Retail sales in Switzerland rose by a...

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Winner at Arena Gold Medal Competition

The game began at 1. June, everybody who bought over HUF 2,000 get a ticket with a number, what could open the huge Arena safe with the Arena Gold Medal...

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Brewer Carlsberg to Unify Its Ex-Soviet Ops

Danish brewer Carlsberg wants to unite its operations in the CIS, including major East European asset and top Russian brewer Baltika.   Carlsberg this year hooked up with Dutch peer...

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Farmers sell in front of CBA stores

The Members of Hungarian Growers and their Associations could offer their products direct to the consumers. According to the agreement the farmers sell their fresh fruits and vegetables outside of...

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Profit decrease at Danubius Hotels

In the first half of 2008 total net sales revenues decreased on HUF base by 5% to HUF 14.68 billion, on euró base bí 6% to 58.64 million euros.  ...

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Hungarian design works at Electrolux Design Lab 08

Two Hungarian students are in the final, the winner will be named on 9th October in Zurich. The winner get 5,000 euros and a job as practicant in one of...

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European economy contracts

Gross domestic product fell by 0.2pc in the eurozone. The fall compared with GDP growth of 0.7pc in the first quarter, and provides further evidence that the worst of the...

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Garlic from Mako – price dropped

Because of the good weather the crop is better in value and also in volume. The price pro kilo is the half as the waited HUF 400. Normally 70% of...

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Record profit at Wal-Mart

The world's largest retailer, said second-quarter profit rose 17% to USD 3.45 billion, the sales was 10% higher as a year before. Second-quarter net income climbed to $US3.45 billion, revenue...

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Information point for consumer protection in WestEnd City Center Mall

The invent of the WestEnd Consumer's circle want to build up a fast, uniform system with high level of consumers' trust that could be an example throughout the country.  ...

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New orders of the branches of manufacturing increased by 2.6%

In June 2008, the industrial gross output decreased by 0.3% compared to June 2007. In the first six months of 2008, the volume of the production was higher by 5.6%...

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Aggregate grains crop is expected to be over 16 million tonnes

Hungary is likely to produce a record maize harvest this year, it could exceed 8 million tonnes. The maize crop last year dropped to just over 4 million tonnes due...

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Tesco plastic bags go under the counter in green move

The retail giant has introduced a “bag on request” scheme at its larger “Extra” hypermarket stores, where bags are kept out of sight under the tills and only given out...

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Huge International Investments in Romanian Retail

International retailers continued to expand in Romania, investing over E160m on store openings in the first six months of 2008. The hypermarkets and discount chains were the most dynamic segments....

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Saving the water by McDonald's

The fast food chain collect the rain, uses programmed irrigation and in the restaurants built in water saving taps.  McDonald's Hungary use almost 50% less water as ten years ago....

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Hungarian hotel rooms are cheap

Hogg Robinson Group's (HRG) six month hotel survey has found that the international hotel market is proving resilient amid tough economic conditions with most regions experiencing growth.   The emerging...

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Mastercard B2B campagne in 25 Hungarian cities

The credit card company's ad campagne started in August and try to increase the numbers of card accepters with DM and PR tools.   After a short phone call about...

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