Posts From Hermann Zsuzsanna
The experience
Date: 2025-05-06 10:42:37
On 10 April we held our Day of Promotions conference, where participants were treated to lots of superb presentations on the topic, in addition to presenting the awards for the...
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Flying blind?
Date: 2025-02-20 15:29:59
Don’t get me wrong, I am not trying to contradict the recent statement about the Hungarian economy taking a rolling start, but after talking to so many CEOs I just...
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Personal factor
Date: 2024-12-09 11:42:37
Nowadays it often comes to my mind what certain experts say: university students have to acquire skills for jobs that don’t even exist yet. This article is available for reading...
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Beyond expectations
Date: 2024-11-13 11:01:33
This article is available for reading in Trade magazin 2024/11 After the Business Days conference in September, trade-wise every year the next stable point in our lives is either Anuga...
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Summa Cum Laude
Date: 2024-10-07 13:09:34
This article is available for reading in Trade magazin 2024/10 In other words: everyone graduated with an excellent result from this year’s FMCG Open University at the Trade Campus, situated...
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Have you enrolled yet?
Date: 2024-09-02 16:19:03
This article is available for reading in Trade magazin 2024/8-9 We still have a few places available at the FMCG Open University if you wish to enrol and learn a...
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More optimism
Date: 2024-06-04 11:29:14
Perhaps this is what describes the past two months in the FMCG market the best. As I have learnt it recently, it is a good idea to watch the “champagne...
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No surprises? Yes, there are!
Date: 2024-06-01 15:06:41
At first glance not much has changed in the top 10 since last year, but a closer look at the numbers will reveal a thing or two… This article is...
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In cyber or in Hungarian?
Date: 2024-04-22 13:33:55
There is such confusion about cybersecurity and AI that we often wonder whether what we hear is in Hungarian or not. Just the other day I attended a very interesting...
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ChatGPT’s thoughts about awards
Date: 2024-03-26 19:42:14
I asked ChatGPT what it thinks about awards and the answer was this: recognition for an outstanding performance, work or achievements; they can play a significant role in motivating people...
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Fear and security
Date: 2024-02-20 15:28:30
Recently we have been hearing these two concepts juxtaposed from more and more angles at a growing number of events. From the point of view of consumers and their purchasing...
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A year of records?
Date: 2023-11-09 21:41:20
For us, but also for the world around us. For some time now we have been reading about record food inflation, record volume declines in retail sales, record subsidies coming...
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Befektetés
Date: 2023-09-29 11:43:05
Emberekbe, márkákba és technológiába – nagyjából az egész lapszámunkat rá lehet húzni erre a témára. A cikk a Trade magazin 2023/10. lapszámában olvasható. Egy évvel ezelőtt, amikor lehetőséget kaptunk, hogy partnerei...
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New autumn, new hopes
Date: 2023-08-24 16:12:41
Although we usually say “new year, new hopes”, I don’t think anybody wants to wait until January with making changes. Anyone who knows me well knows that I always like...
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The 2022 ranking of FMCG retailers is out now – Unbeatable top 3
Date: 2023-06-06 16:24:01
2022 was yet another year when discounters continued their superb performance. This is why it isn’t surprising at all that Lidl held on to the No.1 spot with a comfortable...
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The only certain thing about life…
Date: 2023-04-25 15:35:07
…is uncertainty. This sentence is perhaps truer now than ever before. Nobody knows what to expect. Although “the end of the world” that had been predicted for late last year...
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Busy schedule!
Date: 2023-03-30 07:37:24
Competitions, events, new projects, new colleagues, team building programmes and restructuring… One task comes after the other. We have a busy schedule and the days and weeks are running away...
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(It will be) Better
Date: 2023-02-27 09:37:26
All things considered, the beginning of the year was better than expected. Last year, at the Business Days conference, we had already seen the dark clouds gathering in the sky,...
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Briefly about SIAL
Date: 2022-11-09 10:19:23
In the next issue of Trade magazine we are going to discuss SIAL in length, but for now just a few things while the memories are still fresh. The last...
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Autumn, winter, Christmas
Date: 2022-09-01 06:07:39
Usually these are the words we use more and more frequently in sentences at this time of the day. As the year passes, everyone is talking about autumn promotion campaigns...
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Playground
Date: 2022-05-02 10:01:12
The word playground can have many meanings and connotations. This September the theme of our Business Days conference will be exactly this, the playground. Every year we have a different...
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Sirha: we are waiting for you
Date: 2022-03-08 10:46:49
You probably know where, at the Sirha Budapest trade show on 22-24 March. The organisers and the exhibitors are preparing with innumerable trade programmes, and this is also true for...
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Help today, because tomorrow is too late!
Date: 2022-02-28 10:03:17
The Chain Bridge Club was founded in 2003 and in 2016 members decided to establish the Chain Bridge Foundation – and together with it the ‘Join us and be the...
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The beginning of the future
Date: 2021-12-06 17:16:57
At the end of each year we take a moment to look back on the past months, but right after this we already look to the future, casting our eyes...
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Magazine: ‘Nobody can do it alone’
Date: 2021-11-11 06:50:05
This title could be the credo of every community that works for shared goals and the members of which support each other in achieving them. Well, the last community I...
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